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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing the content lifecycle and executing GTM enablement strategies, with a strong focus on Highspot platform optimization and collaboration across teams. Possesses a deep understanding of sales cycles and the ability to create high-quality, seller-ready content that aligns with business priorities.
Highest-signal resume keywords
Highspot Platform ManagementSales Enablement ExperienceContent Management SystemsGTM Strategy ExecutionOrganizational Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content Lifecycle ManagementContent CurationContent StrategySales Cycle UnderstandingGTM Motions
Soft Skills
Attention to DetailWritten CommunicationVerbal CommunicationCollaboration
Tools & Technologies
HighspotContent Management Systems
Industry Keywords
Sales EnablementSales OperationsMarketing EnablementField EnablementContent Governance
About the role
Key responsibilities & impact- Support GTM enablement programs, sales plays, solution launches, and field readiness through the Highspot (Win Coach) platform
- Translate GTM strategies and motions into structured, intuitive, seller-ready content experiences
- Manage the full content lifecycle, including sourcing, organizing, publishing, tagging, auditing, and archiving
- Ensure content is accurate, current, high-quality, and aligned with governance and business priorities
- Execute and maintain the strategic content curation plan to support GTM outcomes
- Collaborate with sales enablement leaders, marketers, solution experts, and cross-functional teams to identify content needs and deliver timely assets
- Design, build, and optimize Highspot pages, navigation, tagging, and metadata
- Monitor content engagement and usage data to improve content strategy and platform performance
- Uphold content governance standards for consistency, compliance, and a trustworthy content ecosystem
- Stay current on Highspot capabilities, enablement best practices, and industry trends while driving platform improvements
Requirements
What you’ll need- 18+ months in current role
- 5+ years of experience in sales enablement, sales operations, marketing enablement, or a GTM-supporting role
- Deep understanding of sales cycles, GTM motions, and field enablement needs
- Strong organizational skills with exceptional attention to detail
- Clear, compelling written and verbal communication abilities
- Experience with content management systems; Highspot strongly preferred
- Ability to thrive in both independent and highly collaborative environments
- Bachelor’s degree in Marketing, Communications, Business, or a related field
Benefits
Comp & perks- Flexible, supportive environment
- Partially remote / hybrid-friendly culture
- Be Well programs supporting financial, mental, physical, and social health
- Personalized development goals and continuous feedback
- Certifications with Microsoft, Google, and Amazon
- Coaching and hands-on learning experiences
- Access to cutting-edge learning opportunities
- Career path tools and opportunities to develop in-demand skills