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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in campaign strategy development, audience profiling, and performance measurement within the fashion and beauty sectors. Proficient in translating insights into actionable creator direction and effective partnerships while leveraging social media trends.
Highest-signal resume keywords
Campaign Strategy DevelopmentAudience ProfilingPerformance Metrics InterpretationTrend AnalysisExceptional Writing Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Measurement FrameworksCreator DirectionSocial InsightsData AnalysisCultural Listening
Soft Skills
CollaborationCommunicationCreativityConfidence
Tools & Technologies
AI ToolsSocial Media Platforms
Industry Keywords
FashionBeautySocial-First EnvironmentCultural FluencyBranded Content
About the role
Key responsibilities & impact- Support campaign strategy development, including audience profiling, creator casting logic, content formats, messaging, and performance KPIs
- Collaborate cross-functionally to craft platform-native campaign concepts aligned with brand tone and commercial goals
- Write creator-facing briefs based on data and social insights
- Track and report measurement frameworks across CPV, ER, and platform-specific KPIs
- Use first-party, platform, and audience data for targeting, creative direction, and optimisation
- Support Paid Media and Client Solutions with results interpretation and strategic recommendations
- Own day-to-day cultural listening, market research, and platform trend tracking in fashion and beauty
- Translate emerging insights into campaign ideas and brand opportunities
- Contribute trend insights and POVs to decks, pitches, and new-business proposals
- Join client calls and present sections of strategic recommendations
- Support Account and Campaign Leads in responding to briefs and evolving campaign strategy
- Report to the Strategy Director
Requirements
What you’ll need- 1–3 years in strategy, planning, insights, social, or branded content
- Experience in a creator, beauty, fashion, or social-first environment
- Chronically online and in tune with social platforms and emerging behaviours
- Cultural fluency across trends, conversations, and cultural shifts
- Experience translating strategy into clear, compelling creator direction
- Exceptional writing skills
- Strong understanding of fashion and beauty landscapes
- Confidence interpreting performance metrics and applying insights
- Deep understanding of creators, platforms, and effective partnerships
- Comfortable using AI tools
- Examples of trend analysis, social content, or campaign thinking
- Passion for fashion, beauty, and social culture
Benefits
Comp & perks- 25 days PTO + bank holidays
- 4 company-wide days off (Kyra Days)
- 3 wellness days
- Paid sick leave each year
- Annual Learning & Development budget
- Annual bonus scheme
- Healthcare coverage for US-based team members
- Remote-first flexibility to work from wherever you do your best work