Kyra

Performance Marketing

• Manage day-to-day delivery of assigned influencer marketing campaigns
• Cast, negotiate with and contract creators
• Keep clients updated on campaign progress and performance
• Monitor CPV or CPM, reach and engagement, and shift budgets or creators to stay on target
• Negotiate creator rates within budget
• Scope and cost add-ons such as link-in-bio placements and reposts
• Build culturally relevant casting lists and translate briefs into search filters
• Create creator briefs and scripts
• Review content to a high standard before client delivery
• Run campaigns in Kyra’s platform, including discovery, casting, outreach, contracts, payments and reporting
• Conduct high-volume personalized outreach
• Use and check AI outputs for research, outreach and briefs
• Analyze TikTok, Instagram and YouTube performance
• Adapt to complex bespoke accounts and shifting priorities
• Provide clear performance updates, flag risks and recommend fixes
• Give campaign managers direction and feedback
• Build relationships with Client Solutions, Strategy teams and creators
• Complete a casting challenge if shortlisted

Freelance Campaign Manager, Tech, AI

• Deliver campaigns day to day, taking ownership of campaign execution
• Cast, negotiate with, and contract creators
• Keep clients updated on campaign progress and performance
• Monitor CPV or CPM, reach, and engagement, shifting budget or creators mid-campaign to stay on target
• Negotiate creator rates within budget
• Scope and cost additions such as links in bio or reposts with clients
• Build culturally relevant creator casting lists and translate briefs into search filters
• Create creator briefs and scripts
• Review all content to a high standard before client delivery
• Run full campaigns in Kyra's platform, including discovery, casting, outreach, contracts, payments, and reporting
• Use AI for research, outreach, and briefs while checking its output
• Provide clear performance updates and flag risks with proposed fixes
• Give the Campaign Manager direction and feedback
• Build relationships with Client Solutions, Strategy teams, clients, and creators
• Participate in a casting challenge and conversations with the talent team and campaign lead during the hiring process

Freelance Campaign Manager, Sports & Entertainment

Strategist

• Support campaign strategy development, including audience profiling, creator casting logic, content formats, messaging, and performance KPIs
• Collaborate cross-functionally to craft platform-native campaign concepts aligned with brand tone and commercial goals
• Write creator-facing briefs based on data and social insights
• Track and report measurement frameworks across CPV, ER, and platform-specific KPIs
• Use first-party, platform, and audience data for targeting, creative direction, and optimisation
• Support Paid Media and Client Solutions with results interpretation and strategic recommendations
• Own day-to-day cultural listening, market research, and platform trend tracking in fashion and beauty
• Translate emerging insights into campaign ideas and brand opportunities
• Contribute trend insights and POVs to decks, pitches, and new-business proposals
• Join client calls and present sections of strategic recommendations
• Support Account and Campaign Leads in responding to briefs and evolving campaign strategy
• Report to the Strategy Director

Junior Strategist

Director

• Own a portfolio of client accounts and the team delivering them
• Serve as senior client point of contact and own net revenue retention, renewals, expansion, and revenue at risk
• Lead campaign delivery across the portfolio, ensuring on-time, in-scope delivery against KPIs
• Own Campaign Manager performance, standards, development, resourcing, and workload
• Manage gross profit margin, budgeting, forecasting, reconciliation, and cost management
• Map client stakeholders and own communications
• Set account strategy, expansion cases, and renewal plans
• Own commercial terms, scope, budgets, executive reporting, QBRs, and EBRs
• Manage account risk and escalate complex campaign and influencer issues
• Set production standards for casting, negotiation, briefing workflows, and escalation
• Set influencer strategy, including casting direction, negotiation, rates, and re-engagement of high performers
• Lead post-campaign analysis, internal post-mortems, and PCA decks
• Collaborate with Sales, Legal, Product, and Strategy
• Represent campaign delivery at a senior internal level
• Feed client needs, pain points, and feature requests back to Product
• Report to the Chief Strategy Officer

Freelance Campaign Manager, Tech, AI

Freelance Campaign Manager, Sports & Entertainment

Junior Strategist

Campaign Director