Senior Strategist, Creative

Kyra

. Lead development of platform-native campaign strategies combining creative storytelling with measurable brand impact .

Posted 11/5/2026contractRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing platform-native campaign strategies that integrate creative storytelling with measurable brand impact, utilizing audience data and performance metrics to drive strategic recommendations and optimize campaign outcomes.

Highest-signal resume keywords

Campaign Strategy DevelopmentAudience Data AnalysisClient Relationship ManagementPerformance Metrics InterpretationBrief Writing and Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyAudience ProfilingContent FormatsPerformance KPIsMeasurement FrameworksData OptimizationTrend AnalysisBranded ContentAI Tools ImplementationCreator Economy Knowledge

Soft Skills

StorytellingClient PresenceArticulation of IdeasCollaborationStrategic Thinking

Industry Keywords

FashionBeautyCPGSportsSocial-First BrandsTikTokInstagramYouTubeCultural ListeningMarket Research

About the role

Key responsibilities & impact

Lead development of platform-native campaign strategies combining creative storytelling with measurable brand impact
Own strategic direction from pitch through post-campaign
Develop end-to-end campaign strategies covering audience profiling, creator casting logic, content formats, messaging, and performance KPIs
Collaborate with Client Solutions, Campaign Management, Paid Media, and Business Development
Create platform-native campaign concepts aligned with brand tone and commercial goals
Write briefs and strategic decks for clients and creators
Define and refine measurement frameworks across CPV, ER, and platform-specific KPIs
Use first-party, platform, and audience data for targeting, creative direction, and optimisation
Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations
Conduct cultural listening, market research, and platform trend tracking across fashion, beauty, CPG, and sports
Translate emerging insights into campaign ideas and brand opportunities
Contribute trend insights and points of view to new-business decks, pitches, and proposals
Present strategic recommendations on client calls and explain campaign decisions
Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy
Act as strategic lead across a client portfolio and build value-focused client relationships
Report to the Strategy Director

Requirements

What you’ll need

4–6 years in strategy, planning, insights, or branded content, ideally in creator, fashion, beauty, CPG, sports, or social-first brand environments
Experience implementing or using AI tools in workflows
Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube
Deep understanding of TikTok culture, trend cycles, and platform-native audience behaviour
Ability to translate brand identities into authentic, scroll-stopping creator content
Comfortable working with performance metrics, audience data, and platform insights
Ability to structure frameworks, make data actionable, and present performance narratives clearly
Exceptional brief-writing, storytelling, and presentation skills
Strong client presence and ability to articulate ideas confidently and drive strategy forward
Experience owning strategy across multiple live campaigns and strategic touch-points
Passion for beauty, social culture, and creator content

Benefits

Comp & perks

1-month freelance engagement with possible extension
Remote work arrangement
Interview-process adjustments available for candidates requiring support