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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies, product messaging, and positioning to drive customer adoption and commercial growth. Proven ability to leverage customer insights and market trends to influence product direction and enhance competitive positioning.
Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market Strategy DevelopmentCustomer Research and Competitive AnalysisAnalyst RelationsCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch ManagementMessaging Framework DevelopmentValue Proposition CreationMarket Intelligence AnalysisPricing and Packaging Strategy
Soft Skills
Exceptional Storytelling SkillsStrong Executive CommunicationCross-Functional Collaboration Skills
Tools & Technologies
Sales Enablement ToolsWebinar PlatformsSocial Media Management Tools
Industry Keywords
B2B SaaSManufacturingIndustrial SoftwareFrontline Workforce Technology
About the role
Key responsibilities & impact- Develop and execute go-to-market strategies for product launches, customer adoption, and commercial growth
- Create messaging and positioning that differentiates L2L and resonates with manufacturers
- Partner with Product leadership to influence roadmap priorities using customer insights, market trends, competitive intelligence, and Voice of Customer research
- Own the product marketing roadmap across messaging, positioning, launches, competitive intelligence, analyst relations, and market insights
- Develop value propositions, personas, messaging frameworks, and product narratives
- Manage analyst relationships and use market research to influence product direction
- Measure product marketing success through adoption, retention, customer value, and commercial performance
- Lead cross-functional go-to-market planning for products, features, and enhancements
- Drive pricing, packaging, and commercialization initiatives
- Communicate product launches through webinars, social media, and email
- Partner with Product, Marketing, Sales, and Customer Success
- Develop sales collateral including battlecards, presentations, competitive comparisons, and product overviews
- Deliver product training and competitive updates with Sales Enablement
- Build and manage Voice of Customer programs, including customer interviews and win/loss analysis
Requirements
What you’ll need- 5–8+ years of Product Marketing experience in B2B SaaS
- Proven success leading product launches and cross-functional go-to-market initiatives
- Exceptional messaging, positioning, and storytelling skills
- Proven track record in analyst relations and amplifying company positioning and awareness
- Experience conducting customer research, competitive analysis, and market intelligence
- Ability to influence product strategy through data, customer insights, and market trends
- Strong executive communication and cross-functional collaboration skills
- Experience in manufacturing, industrial software, or frontline workforce technology is a plus
- Ideally able to commute to the Burlington, MA office once per week
Benefits
Comp & perks- Remote-first approach
- Office space in Burlington, MA
- Remote work option for the right candidate