Product Marketing

• Develop and execute go-to-market strategies for product launches, customer adoption, and commercial growth
• Create messaging and positioning that differentiates L2L and resonates with manufacturers
• Partner with Product leadership to influence roadmap priorities using customer insights, market trends, competitive intelligence, and Voice of Customer research
• Own the product marketing roadmap across messaging, positioning, launches, competitive intelligence, analyst relations, and market insights
• Develop value propositions, personas, messaging frameworks, and product narratives
• Manage analyst relationships and use market research to influence product direction
• Measure product marketing success through adoption, retention, customer value, and commercial performance
• Lead cross-functional go-to-market planning for products, features, and enhancements
• Drive pricing, packaging, and commercialization initiatives
• Communicate product launches through webinars, social media, and email
• Partner with Product, Marketing, Sales, and Customer Success
• Develop sales collateral including battlecards, presentations, competitive comparisons, and product overviews
• Deliver product training and competitive updates with Sales Enablement
• Build and manage Voice of Customer programs, including customer interviews and win/loss analysis

Product Marketing Manager