Executive Director, Marketing – Women's Health and Reproductive Genetics

Labcorp

. Lead portfolio strategy, vision, and multi-year priorities for Labcorp’s Women’s Health and Reproductive Genetics segment .

Posted 10/5/2026full-timeUnited StatesLead💰 $200,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading portfolio strategy and product management within the Women’s Health and Reproductive Genetics segment, with a strong focus on financial targets, market access, and AI integration for enhanced decision-making and operational efficiency.

Highest-signal resume keywords

Portfolio Strategy LeadershipWomen’s Health ExpertiseDiagnostics Commercialization ExperienceAI Integration in MarketingCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementMarket Access StrategiesFinancial ForecastingPricing StrategyCompetitive IntelligenceLifecycle ManagementKOL StrategiesSales EnablementGovernance EstablishmentPerformance Monitoring

Soft Skills

Influencing Senior ExecutivesMentoring TalentStrategic CommunicationCollaborationLeadership

Tools & Technologies

AI AgentsDashboardsKPI TrackingPortfolio Insights ToolsContent Strategy Tools

Certifications & Qualifications

Bachelor’s DegreeAdvanced Degree (MS, MPH, MBA, or PhD)

Industry Keywords

Healthcare LeadershipReproductive GeneticsDiagnosticsPharmaceuticalsLife SciencesRegulatory PathwaysPayor PoliciesMarket AccessProduct LifecycleAcquisitions

About the role

Key responsibilities & impact

Lead portfolio strategy, vision, and multi-year priorities for Labcorp’s Women’s Health and Reproductive Genetics segment
Integrate product management and portfolio marketing strategies into a unified growth plan
Lead internal and external portfolio relationships across R&D, Operations, Market Access, Legal, Regulatory, Finance, Sales, and Communications
Establish governance for financial targets, lifecycle decisions, investment allocation, and roadmap prioritization
Set portfolio marketing vision, positioning, messaging, narrative frameworks, and value propositions
Lead thought-leadership strategy, research commissioning, clinical insight reports, and KOL strategies
Direct integrated campaigns, content strategy, sales enablement, and go-to-market activation
Oversee product development and end-to-end product lifecycle strategy from concept to production
Provide oversight for launch readiness, pricing, positioning, and execution of new product introductions and acquisitions
Identify opportunities to improve profitability through margin improvement, acquisitions, partnerships, or new products and services
Oversee portfolio insights and competitive intelligence
Establish dashboards and KPIs for portfolio health, marketing effectiveness, product performance, customer feedback, and commercial outcomes
Present strategic findings and recommendations to senior leadership
Partner with Sales leadership on commercial priorities, revenue acceleration, and field enablement
Approve sales enablement messaging, tools, competitive materials, and training priorities
Own budget management and resource allocation
Set revenue goals and financial targets and monitor performance and ROI
Lead, mentor, and develop Product Management and Solutions Marketing talent
Oversee team design, talent strategy, capacity planning, and succession planning
Use AI to accelerate workflow, synthesize evidence, improve information flow, standardize artifacts, and support recurring team workflows

Requirements

What you’ll need

Bachelor’s degree
12 or more years’ experience in Marketing, Product or Strategy healthcare leadership roles
10 or more years’ experience in Women’s Health
Experience in diagnostics, pharmaceuticals, or life sciences
Finance, forecasting, and pricing experience
Proven leadership of large cross-functional teams
Demonstrated ability to influence senior executives
Experience with diagnostics commercialization and regulatory pathways
Experience with market access/payor policies for diagnostics
Experience applying AI to accelerate portfolio and marketing leadership workflows
Comfort configuring, prompting, and maintaining purpose-built AI agents or assistants
Demonstrated ability to use AI-synthesized intelligence for strategic and investment decisions
Experience using AI to standardize artifacts, terminology, and handoffs across marketing disciplines
Some travel required, up to 20% of time per month
Preferred: advanced degree (MS, MPH, MBA, or PhD)
Preferred: 5 or more years’ experience in a healthcare matrixed organization with multiple stakeholders

Benefits

Comp & perks

Annual bonus
Equity eligibility
Medical insurance
Dental insurance
Vision insurance
Life insurance
Short-term disability (STD)
Long-term disability (LTD)
401(k)
Paid Time Off (PTO) or Flexible Time Off (FTO)
Tuition reimbursement
Employee Stock Purchase Plan