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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in affiliate marketing strategy and execution, with a strong focus on customer acquisition and performance measurement. Proficient in managing partnerships and analyzing data to optimize marketing initiatives within the healthcare sector.
Highest-signal resume keywords
Affiliate Marketing ExperienceHealthcare Industry KnowledgePerformance Measurement SkillsStrategic Partnership ManagementProject Management Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Affiliate Program ManagementDigital Customer AcquisitionPerformance Data AnalysisNegotiation SkillsUnderstanding of CPAUnderstanding of CACUnderstanding of ROASAttribution AnalysisBudget ManagementCampaign Execution
Soft Skills
Strong Communication SkillsStakeholder ManagementOrganizational SkillsAnalytical SkillsProject Management
Tools & Technologies
Impact Affiliate Platform
Industry Keywords
Healthcare Marketing ComplianceConsumer Regulated IndustriesHealth and WellnessAffiliate PartnershipsDigital Health Trends
About the role
Key responsibilities & impact- Own the strategy, execution, and growth of Labcorp OnDemand's affiliate marketing program to drive customer acquisition, revenue, and profitability
- Identify, recruit, negotiate, and manage relationships with affiliate partners, including content publishers, commerce sites, health and wellness partners, loyalty programs, newsletters, and strategic business partners
- Develop and execute affiliate initiatives supporting product launches, seasonal campaigns, and key business objectives
- Evaluate partnership opportunities based on audience fit, projected reach, conversion potential, profitability, and incremental business impact
- Monitor and optimize affiliate performance across traffic, orders, revenue, customer acquisition, CAC, and ROAS targets
- Manage affiliate budgets, commission structures, forecasts, and promotional investments
- Analyze partner and program performance, identify growth opportunities, and recommend ways to scale high-performing partnerships
- Partner with analytics teams on tracking, attribution, and measurement
- Collaborate with brand, creative, product marketing, legal, finance, and analytics teams to execute campaigns and ensure healthcare marketing compliance
- Stay informed on industry trends, affiliate marketing best practices, and emerging partnership opportunities
- Report to the Director of Consumer Acquisition
- Identify, onboard, and manage affiliate partners across content publishers, health and wellness websites, commerce and review sites, loyalty and rewards partners, newsletters, strategic business partners, and emerging affiliate opportunities
Requirements
What you’ll need- Bachelor’s degree
- 4 or more years of experience in affiliate marketing, partnership marketing, performance marketing, or digital customer acquisition
- One or more years’ experience in healthcare, health and wellness, diagnostics, healthcare technology, or consumer regulated industries (preferred)
- Understanding of healthcare consumer behavior and digital health trends
- Experience managing affiliate programs at a consumer-facing brand
- Experience with affiliate platforms such as Impact
- Strong understanding of CPA, CAC, ROAS, attribution, and performance measurement
- Proven ability to source, negotiate, and manage strategic partnerships
- Deep analytical skills with experience using performance data to drive investment decisions
- Experience managing affiliate network platforms and publisher relationships
- Exceptional project management and organizational skills
- Strong communication and stakeholder management capabilities
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short-term disability (STD)
- Long-term disability (LTD)
- 401(k)
- Paid Time Off (PTO) or Flexible Time Off (FTO)
- Tuition Reimbursement
- Employee Stock Purchase Plan