Product Marketing Manager

Labcorp

. Create commercial messaging and sales enablement programs and assets, including pitch decks, one-pagers, battlecards, objection handling guides, competitive comparisons, FAQs, and playbooks .

Posted 10/15/2026full-timeRemote • North Carolina • United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing commercial messaging and sales enablement programs tailored for the women's health market, utilizing competitive intelligence and market research to drive effective go-to-market strategies. Proficient in cross-functional collaboration and creating impactful training materials that enhance sales and customer success initiatives.

Highest-signal resume keywords

Sales Enablement Program DevelopmentCompetitive Intelligence PlatformsWomen’s Health KnowledgeCross-Functional CollaborationMarket Research and Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Commercial Messaging DevelopmentSales Readiness MaterialsMarket Feedback GatheringLaunch PlanningKPI TrackingContent Engagement AnalysisMessaging FrameworksValue PropositionsCustomer NarrativesObjection Handling Guides

Soft Skills

EmpathyCuriosityAdaptabilityProactivityCultural Awareness

Tools & Technologies

AI ToolsCompetitive Intelligence Tools

Industry Keywords

Women’s HealthB2BB2B2CHealthcare TrendsSales EnablementPortfolio MarketingGo-To-Market StrategyCustomer SuccessProduct MarketingMarket Dynamics

About the role

Key responsibilities & impact

Create commercial messaging and sales enablement programs and assets, including pitch decks, one-pagers, battlecards, objection handling guides, competitive comparisons, FAQs, and playbooks
Provide sales and customer success teams with messaging, tools, and training to communicate Ovia’s value in the women’s health market
Gather market feedback with Sales and Customer Success and improve enablement training, resources, and feedback loops
Translate product updates and new capabilities into customer-focused, market-ready messaging and commercial assets
Support portfolio marketing strategy across Ovia Health by Labcorp and Labcorp’s women’s health solutions
Develop messaging frameworks, value propositions, customer narratives, and positioning for health plans, employers, providers, consultants, and channel partners
Audit and update materials for consistent positioning across campaigns, sales materials, product launches, and customer communications
Support cross-functional go-to-market planning for launches, feature releases, partnerships, and strategic initiatives
Manage launch plans across Product, Marketing, Sales, Customer Success, Clinical, and Partnerships
Develop launch messaging, positioning, sales readiness materials, and internal communications
Establish launch success metrics and optimize go-to-market performance
Monitor competitive activity, healthcare trends, employer and payer priorities, and women’s health market dynamics
Conduct market research and synthesize customer insights for positioning and portfolio strategy
Use competitive intelligence to strengthen differentiation and inform roadmap discussions
Manage thought leadership, evidence-based content, webinars, conferences, executive presentations, speaking opportunities, and strategic campaigns
Use AI to accelerate content development, insight generation, recurring workflows, and intelligence synthesis while overseeing final outputs
Create AI-assisted summaries and maintain shared AI tools, templates, and knowledge resources to improve cross-functional alignment and consistency
Track KPIs for portfolio marketing, product launches, and commercial enablement
Analyze campaign performance, launch metrics, content engagement, and sales feedback
Present recommendations and business insights to commercial and executive leadership
Serve as the bridge between Product, Clinical, Sales, Customer Success, Partnerships, and Marketing to drive commercial growth, pipeline, and adoption

Requirements

What you’ll need

Bachelor’s degree
3 or more years experience as a product marketer, sales enablement specialist, or equivalent role responsibilities
Strong interest and comfort learning about and speaking to women’s health topics, including menstruation, reproductive health, breast and vaginal health, and conditions that uniquely and disproportionately affect women
Experience using competitive intelligence platforms and tools
Ability to approach health topics with empathy, accuracy, and cultural awareness
Experience working cross-functionally with sales, product, and marketing teams
Customer- and revenue-oriented thinker
Proactive, curious, and eager to learn
Adaptable and comfortable proposing fixes and solutions
Preferred: 1 or more years experience working in Women’s Health
Preferred: 1 or more years experience with B2B and B2B2C go-to-market and sales motions
Preferred: 2 or more years experience in sales enablement program development and continual team training needs

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life insurance
Short-term disability (STD)
Long-term disability (LTD)
401(k)
Paid Time Off (PTO) or Flexible Time Off (FTO)
Tuition Reimbursement
Employee Stock Purchase Plan
Annual bonus under the Labcorp Bonus Plan (subject to corporate/business segment performance and individual performance modifiers)