Product Marketing Manager

Labcorp

. Create commercial messaging and sales enablement programs and assets, including pitch decks, one-pagers, battlecards, objection handling guides, competitive comparisons, FAQs, and playbooks .

Posted 10/14/2026full-timeRemote • North Carolina • United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing commercial messaging and sales enablement programs tailored for the women's health market, with a strong focus on market research, competitive intelligence, and cross-functional collaboration. Proficient in creating impactful sales materials and training resources that drive customer engagement and support go-to-market strategies.

Highest-signal resume keywords

Sales Enablement Program DevelopmentWomen’s Health Market KnowledgeB2B and B2B2C Go-To-Market StrategyCompetitive Intelligence UtilizationCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Commercial Messaging DevelopmentSales Readiness Materials CreationMarket Research and AnalysisKPI Tracking and MeasurementMessaging Frameworks and Value Propositions

Soft Skills

Empathy and Cultural AwarenessProactive Problem SolvingCuriosity and Eagerness to LearnAdaptability

Tools & Technologies

Competitive Intelligence PlatformsAI Tools for Content Development

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Women’s HealthSales EnablementGo-To-Market PlanningCustomer SuccessHealthcare Trends

About the role

Key responsibilities & impact

Create commercial messaging and sales enablement programs and assets, including pitch decks, one-pagers, battlecards, objection handling guides, competitive comparisons, FAQs, and playbooks
Equip sales and customer success teams with messaging, tools, and training to communicate Ovia’s value within the women’s health market
Gather market feedback and improve enablement training, resources, and feedback loops
Translate product updates into customer-focused messaging and commercial assets
Support portfolio marketing strategy across Ovia Health by Labcorp and Labcorp’s women’s health solutions
Develop messaging frameworks, value propositions, and customer narratives
Define messaging for health plans, employers, providers, consultants, and channel partners
Audit and update materials to ensure consistent positioning
Translate new capabilities into market-ready messaging with Product Management and Clinical teams
Support go-to-market planning for product launches, feature releases, partnerships, and strategic initiatives
Manage launch plans across Product, Marketing, Sales, Customer Success, Clinical, and Partnerships
Develop launch messaging, positioning, sales readiness materials, and internal communications
Establish launch success metrics and optimize go-to-market performance
Monitor competitive activity, healthcare trends, employer and payer priorities, and women’s health market dynamics
Conduct market research and synthesize customer insights
Coordinate with Sales, Customer Success, and Product to understand customer needs and market opportunities
Use competitive intelligence to strengthen differentiation and inform roadmap discussions
Manage strategic thought leadership and evidence-based content
Support webinars, conferences, executive presentations, speaking opportunities, and strategic campaigns
Use AI to accelerate content development, insight generation, recurring workflows, and intelligence synthesis
Maintain shared AI tools, templates, and knowledge resources
Track and measure KPIs for portfolio marketing, product launches, and commercial enablement
Analyze campaign performance, launch metrics, content engagement, and sales feedback
Present recommendations and business insights to commercial and executive leadership

Requirements

What you’ll need

Bachelor’s degree
3 or more years experience as a product marketer, sales enablement specialist, or equivalent role responsibilities
1 or more years experience working in Women’s Health, including familiarity with women’s health topics (preferred)
1 or more years experience with B2B and B2B2C go-to-market and sales motions (preferred)
2 or more years experience in sales enablement program development and continual team training needs (preferred)
Strong interest and comfort learning about and speaking to women’s health topics, including menstruation, reproductive health, breast and vaginal health, and conditions that uniquely and disproportionately affect women
Experience using competitive intelligence platforms and tools
Ability to approach health topics with empathy, accuracy, and cultural awareness
Experience working cross-functionally with sales, product, and marketing teams
Customer- and revenue-oriented thinker
Proactive, curious, and eager to learn
Adaptable and comfortable proposing fixes and solutions

Benefits

Comp & perks

Annual bonus under the Labcorp Bonus Plan
Medical insurance
Dental insurance
Vision insurance
Life insurance
Short-term disability (STD)
Long-term disability (LTD)
401(k)
Paid Time Off (PTO) or Flexible Time Off (FTO)
Tuition Reimbursement
Employee Stock Purchase Plan