Senior Manager, Customer Marketing – Specialty Medicine

Labcorp

. Translate market insight research into actionable provider personas .

Posted 10/2/2026full-timeUnited StatesSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing audience-specific value propositions and go-to-market strategies within healthcare and clinical environments, leveraging strong analytical skills to optimize marketing performance and engagement. Proficient in managing cross-functional collaboration and executing integrated marketing campaigns across various channels.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentDigital Marketing ExperienceMarketing Automation PlatformsProvider Segmentation KnowledgeAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Insight ResearchContent DevelopmentA/B TestingSegmentation AnalysisLifecycle MarketingPerformance TrackingCampaign ExecutionData OptimizationProject ManagementAudience Growth Strategies

Soft Skills

CollaborationInfluencing StakeholdersAdaptabilityStorytellingCommunication

Tools & Technologies

MarketoEloquaPardotSalesforceHCP Media PlatformsWeb Personalization

Industry Keywords

HealthcareDiagnosticsLaboratory ServicesB2B Clinical EnvironmentsPrimary CareHealth SystemsFQHCsIndependentsPediatrics

About the role

Key responsibilities & impact

Translate market insight research into actionable provider personas
Develop audience-specific value propositions and messaging
Plan and execute annual customer audience growth strategies
Develop targeted go-to-market campaigns, growth plays, and lifecycle programs
Create creative and channel briefs and review them with channel partners
Operationalize integrated go-to-market activation across web, email, paid, organic, and field channels
Ensure consistent execution across paid, earned, and owned channels
Develop research-driven content including articles, blogs, clinical briefs, reports, toolkits, emails, videos, and presentations
Use AI to adapt and personalize content for different channels, audiences, and provider journey stages
Manage content calendars, workflows, production timelines, MLR review, and final asset delivery
Monitor market and competitor activity, messaging trends, clinical content, and new launches
Package trends and insights into actionable updates for leaders and executive cross-functional partners
Track performance and translate data into optimization plans
Build reporting dashboards and narrative summaries
Use A/B testing, segmentation analysis, and journey metrics to optimize conversion, engagement, and funnel progression
Partner with analytics teams on tagging, measurement, and attribution
Manage audience-specific marketing calendars and tactic sequencing
Lead day-to-day project management across multiple workstreams
Coordinate inputs across Insights, Brand, Channel, Product Management, Portfolio Marketing, Medical/MLR, and Sales
Manage external agencies, vendors, freelancers, and creative partners
Improve workflows, communication, and execution processes
Execute provider-focused engagement and acquisition programs that drive measurable growth, provider acquisition, lifecycle engagement, scientific leadership, and adoption of priority tests and solutions

Requirements

What you’ll need

Bachelor’s degree
6 or more years of experience in marketing, customer engagement, or provider-focused commercial roles within healthcare, diagnostics, laboratory services, or other B2B clinical environments
Knowledge of provider segments, including Primary Care, Health Systems, FQHCs, Independents, and Pediatrics
Experience developing personas, messaging, and go-to-market strategies for clinical or provider audiences
Strong analytical and storytelling skills
Ability to collaborate in a matrixed environment and influence cross-functional stakeholders
Experience with digital marketing, demand generation, or lifecycle marketing
Ability to adapt quickly, manage multiple priorities, and operate in a fast-moving, highly collaborative environment
Experience with marketing automation platforms such as Marketo, Eloqua, or Pardot
Experience with Salesforce, HCP media platforms, and web personalization
Must reside in the Boston, MA; Madison, WI; San Diego, CA; or Durham/Burlington, NC areas, near a Labcorp hub
Applicants within 35 miles of Burlington or Durham, NC must work a hybrid schedule with at least three in-office days per week

Benefits

Comp & perks

Annual bonus eligibility
Medical insurance
Dental insurance
Vision insurance
Life insurance
Short-term disability (STD)
Long-term disability (LTD)
401(k)
Paid Time Off (PTO) or Flexible Time Off (FTO)
Tuition Reimbursement
Employee Stock Purchase Plan
Hybrid work schedule for eligible locations