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Labcorp

Senior Manager, Marketing Solutions, B2B Enterprise

Labcorp

. Develop marketing strategy for assigned diagnostics portfolios and support priority portfolios, product launches, and high-growth opportunities .

Posted 10/6/2026full-timeUnited StatesSenior💰 $115,000 - $130,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing marketing strategies for diagnostics portfolios, leveraging AI for workflow acceleration, and translating complex scientific information into compelling narratives. Proven ability to lead cross-functional teams and engage key opinion leaders while maintaining accountability and performance metrics.

Highest-signal resume keywords
Portfolio Marketing StrategyAI Application in MarketingCross Functional LeadershipAnalytical RigorCustomer Empathy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Product ManagementPortfolio MarketingSales EnablementData AnalysisContent Development
Soft Skills
Strategic ThinkingStorytellingProgram Management
Tools & Technologies
AI ToolsPerformance DashboardsSales Playbooks
Industry Keywords
DiagnosticsHealthcareKOL EngagementCompetitive IntelligenceCustomer Insights

About the role

Key responsibilities & impact
  • Develop marketing strategy for assigned diagnostics portfolios and support priority portfolios, product launches, and high-growth opportunities
  • Create differentiated positioning, value propositions, thought leadership, and sales enablement strategies
  • Develop evidence-based messaging and portfolio narratives that simplify scientific and technical complexity
  • Oversee portfolio-level content and campaign development with Customer Marketing
  • Translate technical product and service information into compelling customer storytelling
  • Analyze scientific trends, customer insights, and competitive intelligence
  • Maintain feedback loops across Customer Marketing, Product Management, Sales, Field Activation, and Science
  • Own portfolio KPIs and performance dashboards
  • Present portfolio performance, insights, risks, and recommendations to commercial leadership
  • Lead portfolio-level thought leadership strategy and development
  • Identify and engage KOLs, clinicians, and SMEs
  • Lead multi-audience strategies for webinars, conferences, and CEU/CME initiatives
  • Develop sales enablement materials including selling messages, workflow explainers, objection handling, competitive tools, and sales playbooks
  • Equip Sales with tools, insights, and training for clinically credible customer conversations
  • Partner with Sales on priority accounts, blitzes, training, and pipeline acceleration
  • Use AI to accelerate content development, insight generation, recurring workflows, and cross-functional information sharing
  • Maintain shared AI tools, templates, and knowledge resources for consistent portfolio execution

Requirements

What you’ll need
  • Bachelor’s degree
  • 5 or more years’ experience in product management or portfolio marketing strategy
  • Experience in diagnostics or healthcare sectors preferred
  • Experience applying AI to accelerate portfolio marketing workflows
  • Comfort configuring, prompting, and maintaining purpose-built AI agents or assistants
  • Ability to set AI guardrails, review outputs, and maintain human accountability for recommendations
  • Ability to use AI-synthesized scientific, competitive, customer, and portfolio intelligence
  • Experience using AI to standardize artifacts, terminology, and handoffs across marketing disciplines
  • Strategic thinking
  • Cross functional leadership
  • Storytelling
  • Analytical rigor
  • Program management
  • Customer empathy
  • Must reside in the Boston, MA; Madison, WI; San Diego, CA; or Durham/Burlington, NC areas, near a Labcorp hub

Benefits

Comp & perks
  • Annual bonus under the Labcorp Bonus Plan
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Short-term disability (STD) insurance
  • Long-term disability (LTD) insurance
  • 401(k)
  • Paid Time Off (PTO) or Flexible Time Off (FTO)
  • Tuition Reimbursement
  • Employee Stock Purchase Plan
  • Hybrid work schedule for eligible employees near Burlington/Durham hubs