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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing marketing strategies for diagnostics portfolios, leveraging AI for workflow acceleration, and translating complex scientific information into compelling narratives. Proven ability to analyze market trends and engage key opinion leaders to drive portfolio performance and sales enablement.
Highest-signal resume keywords
Portfolio Marketing StrategyAI Application in Marketing WorkflowsDiagnostics Industry ExperienceSales Enablement DevelopmentKPI Management and Performance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentEvidence-Based MessagingCompetitive Intelligence AnalysisContent DevelopmentSales Playbook CreationAI Configuration and MaintenancePortfolio Narrative DevelopmentCustomer Insights AnalysisPerformance Dashboard ManagementThought Leadership Strategy
Soft Skills
CollaborationCommunicationLeadershipStorytellingEngagement with KOLs
Tools & Technologies
AI AgentsSales Enablement ToolsPerformance DashboardsContent Management SystemsWebinar Platforms
Industry Keywords
DiagnosticsHealthcarePortfolio ManagementCustomer MarketingCEU/CME Initiatives
About the role
Key responsibilities & impact- Develop marketing strategy for assigned diagnostics portfolios, priority portfolios, product launches, and high-growth opportunities
- Create differentiated positioning, value propositions, thought leadership, and sales enablement strategies
- Develop evidence-based messaging and portfolio narratives that simplify scientific and technical complexity
- Oversee portfolio-level content and campaign development with Customer Marketing
- Translate technical product and service information into compelling storytelling
- Analyze scientific trends, customer insights, and competitive intelligence
- Maintain feedback loops with Customer Marketing, Product Management, Sales, Field Activation, and Science
- Own portfolio KPIs and performance dashboards
- Present portfolio performance, insights, risks, and recommendations to franchise and commercial leadership
- Lead portfolio-level thought leadership strategy and development
- Identify and engage KOLs, clinicians, and SMEs
- Lead multi-audience strategies for webinars, conferences, and CEU/CME initiatives
- Develop sales enablement materials, including selling messages, workflow explainers, objection handling, competitive tools, and sales playbooks
- Equip Sales with tools, insights, and training for clinically credible customer conversations
- Partner with Sales on priority accounts, blitzes, training, and pipeline acceleration initiatives
- Use AI to accelerate content development, insight generation, recurring workflows, information sharing, and cross-functional consistency
Requirements
What you’ll need- Bachelor’s degree
- 5 or more years’ experience in product management or portfolio marketing strategy
- Experience in diagnostics or healthcare sectors preferred
- Experience applying AI to accelerate portfolio marketing workflows
- Comfort configuring, prompting, and maintaining purpose-built AI agents or assistants for recurring portfolio marketing workflows
- Ability to set AI guardrails, review outputs, and maintain human accountability for recommendations
- Ability to use AI-synthesized scientific, competitive, customer, and portfolio intelligence
- Experience using AI to standardize artifacts, terminology, and handoffs across adjacent marketing disciplines
- Must reside in the Boston, MA; Madison, WI; San Diego, CA; or Durham/Burlington, NC areas, near a Labcorp hub
- Applicants within 35 miles of Burlington, NC or Durham, NC must follow a hybrid schedule with a minimum of three in-office days per week
Benefits
Comp & perks- Annual bonus under the Labcorp Bonus Plan
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short-term disability (STD)
- Long-term disability (LTD)
- 401(k)
- Paid Time Off (PTO) or Flexible Time Off (FTO)
- Tuition Reimbursement
- Employee Stock Purchase Plan
- Hybrid schedule supporting collaboration and flexibility for eligible employees near Burlington or Durham