Senior Manager, Paid Social Media

Labcorp

. Own and scale Labcorp OnDemand’s paid social program .

Posted 10/31/2026full-timeBurlington • North Carolina • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing paid social strategies, with a strong focus on customer acquisition, revenue growth, and performance metrics. Proficient in managing influencer marketing initiatives and leveraging data-driven insights for strategic decision-making.

Highest-signal resume keywords

Paid Social Strategy DevelopmentInfluencer Marketing ManagementMarketing Attribution ExpertiseFull-Funnel Acquisition StrategiesAgency Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingGrowth MarketingDigital AcquisitionCreative TestingAudience TargetingBidding StrategiesConversion OptimizationMulti-Channel MeasurementIncrementality TestingRevenue Growth Metrics

Soft Skills

Strategic ThinkingAnalytical SkillsExecutive PresencePartner LeadershipHands-On Execution

Tools & Technologies

MetaTikTokPinterestAnalytics PlatformsMedia Mix Modeling

Industry Keywords

Healthcare MarketingConsumer Regulated IndustriesCompliance ConsiderationsCreator-Led ContentConsumer Journey

About the role

Key responsibilities & impact

Own and scale Labcorp OnDemand’s paid social program
Establish the long-term vision, strategy, and roadmap for paid social
Define and evolve full-funnel social media strategies
Drive customer acquisition, revenue growth, efficiency, customer quality, and return on advertising spend
Develop and execute testing across creative, audience targeting, messaging, placements, bidding strategies, landing pages, and emerging platforms
Lead paid social creative strategy with Creative, Brand, and agency teams
Own the influencer marketing strategy and identify creator opportunities
Manage the influencer marketing agency, including planning, performance, creator selection, measurement, budget, and business objectives
Partner with Analytics on attribution, incrementality, lift studies, media mix modeling, and platform reporting
Present recommendations and channel performance insights to senior leadership
Influence cross-functional initiatives across the consumer journey
Develop channel forecasts, investment recommendations, and growth plans
Lead strategy, growth, and performance of the paid social channel
Oversee agency partners responsible for creator identification, activation, and management
Report to the Director of Consumer Acquisition and collaborate with Creative, Analytics, Brand, Product Marketing, Organic Social, and agency teams

Requirements

What you’ll need

Bachelor’s degree
5 or more years of experience in paid social, performance marketing, growth marketing, or digital acquisition roles
2 or more years’ experience in healthcare, wellness, digital health, or other consumer regulated industries (preferred)
Understanding of compliance considerations in consumer marketing
Experience leveraging creator-led content across paid, earned, and owned channels
Strong understanding of marketing attribution, incrementality testing, and multi-channel measurement approaches
Demonstrated success owning and scaling high-growth paid media programs with direct accountability for revenue, customer acquisition, profitability, and efficiency metrics
Experience developing full-funnel acquisition strategies
Experience leading agency relationships and managing external partners
Experience developing influencer or creator marketing strategies
Deep expertise across Meta, TikTok, Pinterest, and emerging social platforms
Strong understanding of attribution, incrementality, media measurement, audience strategy, creative testing, and conversion optimization
Ability to translate complex data into clear business recommendations and investment decisions
Strong strategic, analytical, executive presence, agency management, partner leadership, and hands-on execution skills

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life insurance
Short-term disability (STD)
Long-term disability (LTD)
401(k) Plan
Paid Time Off (PTO) or Flexible Time Off (FTO)
Tuition Reimbursement
Employee Stock Purchase Plan