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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing marketing strategies for diagnostics portfolios, leveraging AI for content development and insights, and leading cross-functional teams to enhance portfolio performance. Strong ability to translate complex scientific information into compelling narratives and sales enablement materials.
Highest-signal resume keywords
Portfolio Marketing StrategySales EnablementAI Application in MarketingCross-Functional LeadershipAnalytical Rigor
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementPortfolio StrategySales Enablement Materials DevelopmentEvidence-Based MessagingCompetitive Intelligence AnalysisKPI ManagementProgram ManagementCustomer Insights AnalysisScientific Trend AnalysisStorytelling
Soft Skills
Strategic ThinkingCustomer Empathy
Tools & Technologies
AI AgentsContent Development Tools
Industry Keywords
DiagnosticsHealthcareClinical NarrativesThought LeadershipMarket Intelligence
About the role
Key responsibilities & impact- Develop marketing strategy for assigned diagnostics portfolios and support priority portfolios, product launches, and high-growth opportunities
- Create differentiated positioning, value propositions, thought leadership, and sales enablement strategies
- Develop evidence-based messaging and portfolio narratives that simplify scientific and technical complexity
- Oversee portfolio-level content and campaign development and partner with Customer Marketing for audience customization and external activation
- Translate technical product and service information into compelling storytelling with Product Management, Medical/Science, and clinical colleagues
- Analyze scientific trends, customer insights, and competitive intelligence to refine portfolio strategy and messaging
- Maintain feedback loops with Customer Marketing, Product Management, Sales, Field Activation, and Science
- Own portfolio KPIs and performance dashboards and provide insights for strategic adjustments and resource prioritization
- Present portfolio performance, insights, risks, and recommendations to franchise and commercial leadership
- Lead portfolio-level thought leadership strategy, clinical narratives, and scientific trend analyses
- Identify and engage KOLs, clinicians, and SMEs to strengthen scientific credibility and inform strategy and content
- Lead multi-audience strategies for webinars, conferences, and CEU/CME initiatives
- Develop sales enablement materials including selling messages, workflow explainers, objection handling, competitive tools, and portfolio-level sales playbooks
- Equip Sales with tools, insights, and training for clinically credible customer conversations
- Share competitive and market intelligence and incorporate field feedback to refine messaging and develop tools
- Partner with Sales on priority accounts, blitzes, training, and pipeline acceleration initiatives
- Use AI to accelerate content development, insight generation, recurring workflows, information sharing, and cross-functional consistency while retaining strategic ownership
Requirements
What you’ll need- Bachelor’s degree
- 5 or more years’ experience in product management or portfolio marketing strategy
- 3+ years’ experience in diagnostics or healthcare sectors (preferred)
- 3 years or more of Sales enablement or commercial excellence experience (preferred)
- Experience applying AI to accelerate portfolio marketing workflows
- Comfort configuring, prompting, and maintaining purpose-built AI agents or assistants
- Ability to use AI-synthesized scientific, competitive, customer, and portfolio intelligence
- Experience using AI to standardize artifacts, terminology, and handoffs across marketing disciplines
- Strategic thinking
- Cross functional leadership
- Storytelling
- Analytical rigor
- Program management
- Customer empathy
- Must reside in the Boston, MA; Madison, WI; San Diego, CA; or Durham/Burlington, NC areas, near a Labcorp hub
- Applicants within 35 miles of Burlington, NC or Durham, NC must follow a hybrid schedule with at least three in-office days per week
Benefits
Comp & perks- Annual bonus under the Labcorp Bonus Plan
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short-term disability (STD)
- Long-term disability (LTD)
- 401(k)
- Paid Time Off (PTO) or Flexible Time Off (FTO)
- Tuition Reimbursement
- Employee Stock Purchase Plan
- Hybrid schedule supporting collaboration and flexibility