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Labcorp

Senior Manager, Solutions Marketing – Specialty Testing

Labcorp

. Develop marketing strategy for assigned diagnostics portfolios and support priority portfolios, product launches, and high-growth opportunities .

Posted 10/21/2026full-timeUnited StatesSenior💰 $115,000 - $130,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing marketing strategies for diagnostics portfolios, with a strong focus on leveraging AI for content development and sales enablement. Proven ability to translate complex scientific information into compelling narratives while analyzing market trends and customer insights to drive portfolio performance.

Highest-signal resume keywords
Portfolio Marketing StrategySales EnablementAI Application in MarketingDiagnostics Industry ExperienceKPI Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Portfolio Strategy DevelopmentSales Enablement Materials CreationCompetitive Intelligence AnalysisScientific Trend AnalysisCustomer Insights AnalysisContent DevelopmentEvidence-Based MessagingThought Leadership StrategyPerformance Dashboard ManagementAudience Customization
Soft Skills
StorytellingCollaborationCommunicationLeadershipEngagement with KOLs
Tools & Technologies
AI AgentsPortfolio Performance DashboardsSales PlaybooksWebinar PlatformsCME/CEU Tools
Industry Keywords
DiagnosticsHealthcareNeurologyAutoimmuneEndocrinologyGastroenterologyRheumatologyCommercial ExcellenceProduct ManagementMarket Differentiation

About the role

Key responsibilities & impact
  • Develop marketing strategy for assigned diagnostics portfolios and support priority portfolios, product launches, and high-growth opportunities
  • Create differentiated positioning, value propositions, thought leadership, sales enablement strategies, evidence-based messaging, and portfolio narratives
  • Focus on Neurology, Autoimmune, Endocrinology, Gastroenterology, and Rheumatology
  • Oversee portfolio-level content and campaign development and partner with Customer Marketing on audience customization and external activation
  • Translate technical and scientific product and service information into clear, compelling storytelling
  • Analyze scientific trends, customer insights, and competitive intelligence to refine portfolio strategy, messaging, and content
  • Maintain feedback loops with Customer Marketing, Product Management, Sales, Field Activation, and Science
  • Own portfolio KPIs and performance dashboards and provide insights for strategic adjustments and resource prioritization
  • Present portfolio performance, insights, risks, and recommendations to franchise and commercial leadership
  • Lead portfolio-level thought leadership strategy, clinical narratives, and scientific trend analyses
  • Identify and engage KOLs, clinicians, and SMEs to strengthen scientific credibility and inform strategy and content
  • Lead multi-audience strategies for webinars, conferences, CEU/CME initiatives, and related execution
  • Develop sales enablement materials including selling messages, workflow explainers, objection handling, competitive tools, and sales playbooks
  • Equip Sales with tools, insights, and training for clinically credible customer conversations
  • Partner with Sales on priority accounts, blitzes, training, and pipeline acceleration initiatives
  • Use AI to accelerate content development, insight generation, recurring workflows, information sharing, and cross-functional consistency

Requirements

What you’ll need
  • Bachelor’s Degree with 5 or more years experience in product management or portfolio marketing strategy, or a Masters Degree with 3 or more years experience in product management or portfolio marketing strategy
  • 3 or more years experience in diagnostics or healthcare sectors preferred
  • 3 or more years experience in Sales enablement or commercial excellence preferred
  • Experience applying AI to accelerate portfolio marketing workflows
  • Comfort configuring, prompting, and maintaining purpose-built AI agents or assistants for recurring portfolio marketing workflows
  • Demonstrated ability to use AI-synthesized scientific, competitive, customer, and portfolio intelligence for positioning, differentiation, go-to-market recommendations, and cross-functional alignment
  • Experience using AI to standardize artifacts, terminology, and handoffs across Product Management, Solutions Marketing, and Customer Marketing
  • Candidate must reside in the Boston, MA; Madison, WI; San Diego, CA; or Durham/Burlington, NC areas, located near a Labcorp hub

Benefits

Comp & perks
  • Annual bonus under the Labcorp Bonus Plan
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Short-term disability (STD)
  • Long-term disability (LTD)
  • 401(k)
  • Paid Time Off (PTO) or Flexible Time Off (FTO)
  • Tuition Reimbursement
  • Employee Stock Purchase Plan
  • Hybrid schedule supporting collaboration and flexibility for eligible employees near Burlington/Durham, NC hubs