Paid Social Specialist, Meta Ads Specialist

Lago

. Develop and manage advertising campaigns using Facebook Ads Manager.

Posted 10/15/2026full-timeRemote • Serbia, North Macedonia, Poland, Albania, KosovoMid-LevelSenior💰 $1,500 - $3,200 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Facebook Ads Manager and Meta Business Suite for managing and optimizing advertising campaigns. Proficient in data analysis, project management, and creative development to drive client success and engagement.

Highest-signal resume keywords

Facebook Ads Manager ExpertiseCampaign Performance AnalysisProject Management SkillsCopywriting and Editing SkillsMeta Pixel Configuration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Facebook Advertising Campaign ManagementData-Driven RecommendationsAudience Engagement MetricsVideo Ads ManagementMedia Buying and PlanningCustom Audience DevelopmentTracking SetupsAd Creative DevelopmentPerformance Data AnalysisAd Quality Assurance

Soft Skills

Attention to DetailExcellent Communication SkillsCollaboration Skills

Tools & Technologies

Meta Business SuiteGoogle Tag ManagerHubSpotAsanaCanva

Industry Keywords

Digital MarketingAdvertising CampaignsOrganic Content BoostingClient InteractionCampaign Goals Alignment

About the role

Key responsibilities & impact

Develop and manage advertising campaigns using Facebook Ads Manager.
Manage 25+ ad accounts, ensuring optimal structure and performance.
Create compelling ad creatives, including copywriting and image selection.
Analyze performance data to drive campaign improvements.
Present detailed campaign performance reports to clients.
Provide data-driven recommendations for optimizing campaign performance.
Collaborate with clients to align campaign goals, audiences, and budgets.
Ensure ad quality assurance, targeting accuracy, and correct landing page links.
Boost organic content on client pages.
Install and configure Meta Pixels on websites and applications via Google Tag Manager.
Troubleshoot Meta Pixel functionality and data discrepancies.
Define and set up custom conversions to track business-specific user actions.
Develop and manage custom audiences based on pixel data.
Use pixel data to create and update client lists for personalized advertising.
Stay updated with Meta advertising practices and implement new strategies and tools.
Collaborate with marketing, development, and creative teams on Meta Pixels, ad campaigns, and ad creatives.

Requirements

What you’ll need

3–4 years in Facebook advertising campaign management.
Expertise in Facebook Ads Manager and Meta Business Suite.
Experience with Meta Ads Manager for multiple clients.
Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics.
Strong project management and attention to detail.
Analytical skills for data-driven campaign recommendations.
Excellent communication skills for effective client interactions.
Experience running video ads.
Familiarity with other digital marketing channels, such as Google Ads, is a plus.
Media buying, planning, and creative strategy on Meta platforms.
Proficiency in HubSpot or similar CRMs.
Knowledge of Asana or similar project management software.
Experience with Canva for creative development.
Copywriting and editing skills.
Must be comfortable working Monday–Friday, 9 AM–5 PM CST.

Benefits

Comp & perks

Remote work: Work from anywhere—our team is global, and we value work-life balance.
Growth opportunities: Chance to shape your role and grow with the company.
Innovative culture focused on leveraging data to solve challenges and drive success.
Confidentiality and Non-Circumvention Agreement as part of the recruitment process.