Paid Social Specialist, Meta Ads Specialist

Lago

. Develop and manage advertising campaigns using Facebook Ads Manager.

Posted 10/8/2026full-timeRemote • Philippines, Serbia, North Macedonia, Mexico, ArgentinaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Facebook Ads Manager and Meta Business Suite, with a strong focus on campaign management, data analysis, and client collaboration. Proficient in developing compelling ad creatives and optimizing performance through data-driven strategies.

Highest-signal resume keywords

Facebook Ads Manager ExpertiseCampaign Performance AnalysisMeta Pixel ConfigurationProject Management SkillsCopywriting and Creative Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Facebook Advertising Campaign ManagementData AnalysisAudience Engagement MetricsVideo Ads ManagementMedia BuyingCreative StrategyTracking SetupsCustom Audience DevelopmentAd Creative DevelopmentCopywriting

Soft Skills

Attention to DetailExcellent Communication SkillsClient Interaction

Tools & Technologies

Meta Business SuiteGoogle Tag ManagerHubSpotAsanaCanva

Industry Keywords

Digital MarketingCampaign ManagementPerformance OptimizationOrganic Content BoostingAd Account Management

About the role

Key responsibilities & impact

Develop and manage advertising campaigns using Facebook Ads Manager.
Manage 25+ ad accounts, ensuring optimal structure and performance.
Create compelling ad creatives, including copywriting and image selection.
Analyze performance data to drive campaign improvements.
Present detailed campaign performance reports to clients.
Provide data-driven recommendations for optimizing campaign performance.
Collaborate with clients to align campaign goals, audiences, and budgets.
Ensure quality assurance for ads, targeting accuracy, and correct landing page links.
Boost organic content on client pages.
Install and configure Meta Pixels on websites and applications via Google Tag Manager (GTM).
Troubleshoot Meta Pixel functionality and data discrepancies.
Define and set up custom conversions to track specific user actions.
Develop and manage custom audiences based on pixel data.
Use pixel data to create and update client lists for personalized advertising strategies.
Stay updated with Meta advertising practices and updates.
Implement new tracking and marketing strategies and tools.
Collaborate with marketing and development teams on Meta Pixel and ad campaign integration.
Work with the creative team on ad creative development.

Requirements

What you’ll need

3-4 years in Facebook advertising campaign management.
Expertise in Facebook Ads Manager and Meta Business Suite.
Experience with Meta Ads Manager for multiple clients.
Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics.
Strong project management and attention to detail.
Analytical skills for data-driven campaign recommendations.
Excellent communication skills for effective client interactions.
Experience in running video ads.
Familiarity with other digital marketing channels (e.g., Google Ads) is a plus.
Media buying, planning, and creative strategy on Meta platforms.
Proficiency in HubSpot or similar CRMs.
Knowledge of Asana or similar project management software.
Experience with Canva for creative development.
Copywriting and editing skills.

Benefits

Comp & perks

Remote Work: Work from anywhere—our team is global, and we value work-life balance.
Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
Confidentiality and Non-Circumvention Agreement as part of the recruitment process.