Senior Paid Social Manager

Lago

. Work directly with the founder on paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest .

Posted 10/3/2026full-timeRemote • Colombia, Panama, Nicaragua, Costa RicaSenior💰 $2,000 - $5,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing paid social campaigns with a focus on Meta, TikTok, AppLovin, and Pinterest, while effectively analyzing performance metrics and optimizing strategies for e-commerce success. Proficient in audience segmentation, attribution analysis, and creative testing to drive revenue growth.

Highest-signal resume keywords

Expert-Level Meta Ads Manager SkillsCampaign Management Experience on TikTokWorking Knowledge of Conversions APIStrong Spreadsheet SkillsExperience Planning Conversion Lift Tests

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Social ManagementAttribution AnalysisAudience SegmentationCreative TestingCatalog Ads ManagementConversion Lift StudiesData AnalysisBudget ManagementPerformance ReportingE-Commerce Strategy

Soft Skills

Presentation SkillsCommunication Skills

Tools & Technologies

Meta Ads ManagerShopify AnalyticsDataFeedWatchTikTok AdsAppLovin AdsPinterest Ads

Industry Keywords

E-CommerceJewelryApparelSupplementsAgency Experience

About the role

Key responsibilities & impact

Work directly with the founder on paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest
Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics
Build and run account structures that consolidate signal across ad sets
Design creative and audience tests with defined minimum spend per test
Set up audience infrastructure, including customer lists, exclusions, and existing-customer spend controls
Build and maintain catalog and dynamic product ads across collections
Standardize attribution settings and explain how attribution windows affect reported results
Plan and interpret conversion lift studies and translate incremental results into budget and target decisions
Write creative briefs from performance data and provide feedback to client creative teams
Expand budgets onto TikTok, AppLovin, and Pinterest where supported by performance
Report on Shopify revenue, MER, new customer acquisition, and contribution rather than only platform ROAS

Requirements

What you’ll need

4+ years managing paid social, including accounts spending $250K+ a month in the e-commerce space
Expert-level Meta Ads Manager skills, including Advantage+ sales campaigns, CBO vs ABO tradeoffs, cost and bid caps, and catalog ads
Hands-on campaign management experience on at least two of TikTok, AppLovin, and Pinterest
Working knowledge of the Conversions API, event match quality, and deduplication
Clear understanding of attribution windows, view-through credit, and differences between reported ROAS and incremental ROAS
Experience planning or interpreting conversion lift or geo holdout tests
Strong spreadsheet skills, including pulling raw breakdowns and building independent analyses
Comfort presenting directly to founders and owners, including delivering difficult findings
Strong English speaking skills
Agency experience across several brands at once (nice to have)
Shopify analytics experience (nice to have)
Experience with product feed tools such as DataFeedWatch (nice to have)
Background in jewelry, apparel, or supplements (nice to have)

Benefits

Comp & perks

Remote Work: Work from anywhere—our team is global, and we value work-life balance.
Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
Candidates must agree to Lago’s Confidentiality and Non-Circumvention Agreement as part of the recruitment process.