Product Marketing Manager

Lanes & Planes

. Conduct customer, prospect, and win/loss interviews .

Posted 10/31/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Product Marketing and Management with a focus on go-to-market strategies, including customer discovery, positioning, messaging, and product launches. Proficient in using AI tools for research and analysis while maintaining strong persuasive writing skills and fluency in German and English.

Highest-signal resume keywords

Product Marketing ExperienceB2B SaaS ExpertiseData-Driven Decision-MakingAI Tools UtilizationFluent in German and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer DiscoveryPositioningMessagingProduct LaunchPricing and PackagingInvoicing ExpertisePayments ManagementExpense ManagementMarket ResearchCompetitive Intelligence

Soft Skills

Persuasive WritingEntrepreneurial DriveAutonomyStakeholder AlignmentCollaboration

Tools & Technologies

AI ToolsB2B SaaS PlatformsMarket Analysis ToolsContent Creation Tools

Industry Keywords

FintechTravelLogisticsMarketplace LogicSupplier Integrations

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Conduct customer, prospect, and win/loss interviews
Establish market and competitive intelligence as input for the Product team
Bring market and customer insights into discovery and Shape Up prioritization
Define personas and use cases with Product Managers
Help shape pricing and packaging
Own positioning and messaging for Travel and Finance products
Plan launches together with Product and Engineering, particularly for supplier integrations
Measure adoption and impact after launches
Enable Sales, Customer Success, and Marketing with messaging, demo stories, and battlecards
Keep stakeholders aligned and up to date
Use AI tools for research, analysis, and content creation
Work primarily in writing and asynchronously, with few meetings

Requirements

What you’ll need

Three to five or more years of experience in Product Marketing or Product Management with a go-to-market focus
Ideally, experience on the Product team of a B2B SaaS company
Experience with complex, process-intensive B2B products, ideally in fintech, travel, logistics, or SaaS involving billing and invoicing
Demonstrated end-to-end ownership, from customer discovery through positioning, messaging, and launch
Data-driven decision-making with demonstrable results
Lean, hypothesis-driven approach to work
Active use of AI tools in day-to-day work
Persuasive writing skills, entrepreneurial drive, and a high degree of autonomy
Fluent in German and English
Ideally, experience with pricing and packaging, supplier and partner integrations, or marketplace logic
Expertise in invoicing, payments, or expense management, as well as experience launching products in a regulated or finance-related environment, is a strong advantage

Benefits

Comp & perks

Hybrid working models or 100% remote work available
Up to 60 days of mobile work per year from another EU country
Ergonomic home office equipment for 100% remote employees after the probationary period
New IT equipment, including a MacBook, keyboard, and mouse
28 days of annual leave, automatically increasing to a maximum of 30 days
10% discount on private travel through the L&P platform
DRV card with discounted leisure activities after the probationary period
€30 monthly contribution toward one benefit of your choice: Deutschlandticket, Wellpass, JobRad, capital-forming benefits, or company pension plan, each available after the probationary period
Open feedback culture with two established feedback conversations per year
Individual professional development opportunities
Annual company-wide workation
Modern office at Hirschgarten with views of the Alps and Munich’s skyline