Demand Generation Specialist

Language Services Associates

. Design and execute omnichannel demand generation campaigns across email, social, paid media, web, and events .

Posted 11/5/2026full-timeRemote • MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in B2B demand generation and multichannel campaign planning, utilizing tools like Microsoft Dynamics and Microsoft Copilot for effective lead nurturing, segmentation, and performance analysis.

Highest-signal resume keywords

B2B Demand GenerationMultichannel Campaign PlanningLead NurturingA/B TestingCRM Data Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead QualificationPipeline AttributionFunnel AnalysisKPI ReportingSegmentationLifecycle ProgramsCampaign Performance OptimizationAudience SegmentationList HygieneConversion Rate Improvement

Soft Skills

Cross-Functional CommunicationCollaborationInsights Presentation

Tools & Technologies

Microsoft DynamicsSalesHubMicrosoft CopilotSpreadsheetsDashboards

Industry Keywords

Demand GenerationMarketing AutomationLead ScoringMarketing Qualified LeadsCost Per LeadFunnel Velocity

About the role

Key responsibilities & impact

Design and execute omnichannel demand generation campaigns across email, social, paid media, web, and events
Generate qualified leads and pipeline aligned with Marketing goals
Develop and manage lifecycle and nurture programs guiding leads through sales qualification
Partner with Sales leadership to define lead qualification, handoff criteria, and pipeline attribution
Test channel mix, messaging, offers, and audience segments to optimize campaign performance
Establish lead and pipeline generation targets
Improve reporting for Marketing Qualified Leads, marketing-generated pipeline, conversion rates, cost per lead, and funnel velocity
Provide Marketing and Sales leadership with regular progress updates and insights
Use AI tools, including Microsoft Copilot, to draft briefs, build multichannel plans, and summarize performance data
Maintain Microsoft Dynamics and SalesHub through audience segmentation, list hygiene, and seamless handoffs
Ensure accurate, unified Marketing and Sales records
Perform other duties as assigned

Requirements

What you’ll need

B2B demand generation and multichannel campaign planning across email, paid media, social, web, content, and events
Marketing automation, segmentation, lead nurturing, scoring, and sales handoffs
Qualification criteria, handoff processes, and cross-functional communication
A/B testing, funnel analysis, attribution, KPI reporting, and actionable insights
Microsoft Copilot and other AI tools for campaign planning, content development, workflow efficiency, and performance summaries
Microsoft Dynamics, SalesHub, spreadsheets, and dashboards
CRM data management, including list hygiene, segmentation, and record accuracy

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401(k) with partial match
Employer-covered benefits
Competitive benefits package
Generous 401(k) match for qualifying employees
Remote work arrangement