Senior Paid Social Specialist

LatamCent

. Build, launch, manage, and optimize paid social campaigns, primarily across Meta Ads, with additional execution across TikTok and Pinterest .

Posted 11/11/2026full-timeRemote • Mexico, Colombia, Argentina, BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid social campaigns across platforms like Meta Ads, TikTok, and Pinterest, with a strong focus on eCommerce performance metrics and data-driven decision-making. Proven ability to collaborate effectively with teams and manage substantial advertising budgets while ensuring campaign efficiency and profitability.

Highest-signal resume keywords

Paid Social AdvertisingMeta Ads ManagerCampaign Performance AnalysisECommerce MetricsBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ArchitectureAudience SegmentationBidding StrategiesConversion TrackingPerformance Measurement

Soft Skills

Strong CommunicationCollaborationIndependent WorkPrioritizationOwnership

Tools & Technologies

TikTok AdsPinterest AdsShopifyECommerce Analytics

Industry Keywords

ROASCPACACCTRCPMDTC BrandsPerformance MarketingFull-Funnel MarketingAdvertising PoliciesCampaign Documentation

About the role

Key responsibilities & impact

Build, launch, manage, and optimize paid social campaigns, primarily across Meta Ads, with additional execution across TikTok and Pinterest
Manage campaign structures, audiences, budgets, bidding strategies, placements, and conversion objectives
Monitor campaign performance and identify opportunities to improve efficiency, scale spend, and drive profitable growth
Analyze ROAS, CPA, CAC, CTR, CPM, conversion rates, and revenue
Conduct ongoing testing across audiences, creative formats, messaging, placements, and campaign structures
Identify underperforming campaigns and implement data-driven optimization strategies
Collaborate with Growth Strategists to translate client growth objectives into paid social execution
Monitor budget pacing and ensure advertising spend is allocated effectively
Evaluate creative performance and communicate insights and recommendations to internal teams
Maintain accurate campaign documentation, performance tracking, and reporting
Stay current with platform updates, advertising policies, and paid social best practices

Requirements

What you’ll need

5+ years of hands-on paid social advertising experience, preferably managing campaigns for eCommerce or DTC brands
Advanced, hands-on experience with Meta Ads Manager
Experience managing six-figure monthly advertising budgets
Strong understanding of campaign architecture, audience segmentation, retargeting, prospecting, bidding strategies, and budget allocation
Proven ability to analyze campaign performance and make optimization decisions based on data
Strong understanding of eCommerce performance metrics, including ROAS, CPA, CAC, and revenue attribution
Experience managing multiple campaigns or client accounts simultaneously
Ability to work independently, prioritize effectively, and take ownership of campaign execution
Strong communication skills and ability to collaborate with Growth Strategists
Advanced English proficiency (C1 or C2), written and spoken
Availability to work with meaningful overlap with U.S. business hours
Working experience managing campaigns on TikTok Ads and Pinterest Ads (preferred)
Experience working with established or high-growth eCommerce brands (preferred)
Familiarity with Shopify and eCommerce analytics environments (preferred)
Understanding of full-funnel marketing strategies and the relationship between paid media, customer acquisition, and profitability (preferred)
Experience with attribution, conversion tracking, and performance measurement tools (preferred)
Experience working in a performance marketing agency environment (preferred)

Benefits

Comp & perks

Remote work
Remote-first work environment
Weekly jobs newsletter (automatically added upon application)
AI assistant call after application submission