Senior Manager, Social & Integrated Campaigns

Later

. Develop and bring to life differentiated, platform-native campaigns across organic social, influencer, and CTV .

Posted 10/5/2026full-timeRemote • United States, CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated campaigns across organic social, influencer, and CTV, with a strong focus on storytelling, creative direction, and collaboration with cross-functional teams. Proficient in managing multiple projects while balancing creative ambition with practical execution and brand guidelines.

Highest-signal resume keywords

Creative StrategyIntegrated Campaign DevelopmentScriptwritingStoryboardingSocial Platform Expertise

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative ConceptingCampaign Narrative DevelopmentVisual CommunicationContent StrategyPresentation SkillsCreative FeedbackPerformance Insights AnalysisStorytellingTreatment CreationScript Development

Soft Skills

Creative JudgmentCollaborationConfidence in PresentationConstructive FeedbackTime Management

Industry Keywords

RetailConsumer BrandsLifestyleFood and BeverageBeautyCPGCreator CultureDigital VideoInfluencer MarketingCampaign Rhythms

About the role

Key responsibilities & impact

Develop and bring to life differentiated, platform-native campaigns across organic social, influencer, and CTV
Lead creative concepting for integrated campaigns spanning organic social, influencer, and CTV
Translate brand objectives, audience insights, social trends, and cultural moments into distinctive creative platforms and campaign ideas
Develop campaign narratives, creative territories, scripts, storyboards, treatments, shot lists, and other materials
Adapt ideas across platforms, formats, audiences, and stages of the customer journey
Partner with social leads, influencer marketers, producers, account teams, designers, editors, and external production partners
Provide creative direction and feedback from concepting through production and post-production
Ensure creative is native to each platform while cohesive across the larger campaign
Identify opportunities to use creators as talent, storytellers, and creative collaborators
Present and defend creative recommendations to internal stakeholders and clients
Balance creative ambition with budgets, timelines, production realities, brand guidelines, and platform requirements
Monitor emerging formats, creator behaviors, platform trends, and audience content-consumption shifts
Use performance insights and audience response to strengthen future creative recommendations
Share inspiration, develop best practices, and help teams push ideas further

Requirements

What you’ll need

7+ years of experience in creative strategy, content strategy, copywriting, art direction, or integrated campaign development
Portfolio demonstrating strong campaign ideas and storytelling across social, influencer, digital video, and/or CTV
Experience taking work from initial insight and concept through production and final delivery
Strong scriptwriting, storytelling, presentation, and visual communication skills
Experience creating storyboards, treatments, creative decks, or other materials that clearly communicate an idea
Deep understanding of social platforms, creator culture, and platform-native content
Ability to develop ideas that are both creatively ambitious and executable
Strong creative judgment and ability to provide clear, constructive feedback across disciplines
Confidence presenting creative work and articulating the strategic thinking behind it
Experience partnering across creative, strategy, account, influencer, social, and production teams
Ability to manage multiple campaigns and move effectively within fast-paced timelines
Preferred: experience with retail, consumer, lifestyle, food and beverage, beauty, or CPG brands
Preferred: understanding of retail campaign rhythms, including seasonal moments, product launches, promotional periods, and high-volume content needs
Preferred: experience developing creator-led campaigns and working directly with influencers or talent
Preferred: experience concepting and scripting for CTV, streaming, YouTube, or other long-form and premium video formats
Preferred: agency or in-house brand experience working across multiple channels and stakeholders

Benefits

Comp & perks

Permanent team members are eligible to participate in various benefits plans as part of their overall compensation package
Co-op team members, independent contractors, and freelancers are not eligible for company benefits