Ecosystem Marketing Lead

Lattice

. Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations .

Posted 9/15/2026full-timeRemote • United StatesSenior💰 $176,000 - $216,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in partner marketing and go-to-market strategies, with a strong focus on developing joint programs and campaigns that drive customer engagement and pipeline growth. Proven ability to translate technical capabilities into compelling customer narratives and effectively collaborate with cross-functional teams.

Highest-signal resume keywords

Partner MarketingGo-To-Market StrategyCross-Functional CollaborationCampaign DevelopmentMetrics-Oriented Evaluation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B SaaS MarketingJoint Go-To-Market ProgramsSales ActivationEvent ManagementContent DevelopmentCustomer AdvocacyAccount-Based MarketingTechnical Product TranslationProgram Performance EvaluationMarketplace Distribution

Soft Skills

Clear CommunicationInfluencing Without AuthorityRelationship ManagementPrioritizationStakeholder Engagement

Industry Keywords

Ecosystem PartnershipsHR TechnologyAI TechnologyWork-Tech EcosystemsCommercial Enablement

About the role

Key responsibilities & impact

Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations
Partner with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market
Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners
Translate partner-enabled capabilities into customer value, use cases, messaging, and differentiated positioning
Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement
Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments
Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership
Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs
Own partner-facing launch timing, marketplace distribution opportunities, and Lattice’s presence in relevant third-party marketplaces
Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners
Educate partners on Lattice’s integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and Engineering
Establish goals and measurement for partner marketing programs, using results to improve future investments and partner plans
Deliver success outcomes including consistent partner-sourced and partner-influenced pipeline measurement, joint GTM plans, marketplace visibility, partner commercial enablement, broader stakeholder reach, and stronger AI-native workplace ecosystem positioning

Requirements

What you’ll need

8+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role
Experience developing and executing joint go-to-market programs with technology partners, including campaigns, events, content, launches, and sales activation
Ability to translate technical products, integrations, and platform capabilities into relevant customer stories and commercial programs
Experience partnering effectively with Product, Engineering, Product Marketing, Sales, and Field Marketing teams
Track record of managing multiple cross-functional and external stakeholder relationships, setting priorities, and driving programs from concept through execution
Clear written and verbal communication skills, including the ability to influence without direct authority
Practical, metrics-oriented approach to evaluating program performance, partner value, and future investment
Comfort representing Lattice with senior partner contacts and in external settings
Experience in HR technology, AI, or adjacent work-tech ecosystems is a plus

Benefits

Comp & perks

Incentive stock options, subject to the terms of Lattice’s applicable plans
Medical insurance
Dental insurance
Vision insurance
Life, AD&D, and Disability Insurance
Emergency Weather Support
Wellness Apps
Paid Parental Leave
Paid Time off inclusive of holidays and sick time
Commuter & Parking Accounts
401(k) retirement plan
Financial Planning
Learning & Development Budget