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Head of Corporate Marketing
LaunchDarkly. Partner with executive leadership to operationalize LaunchDarkly's corporate narrative .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building integrated communications strategies that enhance market positioning and executive visibility, with a strong focus on storytelling and messaging for technical audiences in the B2B software sector.
Highest-signal resume keywords
Corporate CommunicationsThought LeadershipPublic RelationsExecutive CommunicationIntegrated Communications Strategies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market PositioningMessaging DevelopmentCommunications Metrics TrackingStrategic StorytellingContent Creation
Soft Skills
LeadershipCollaborationCommunication SkillsAnalytical ThinkingTeam Development
Tools & Technologies
GartnerForresterIDCRedMonkSocial Media Platforms
Industry Keywords
B2B SoftwareDeveloper ToolsDevOpsCloud InfrastructureAI Platforms
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Partner with executive leadership to operationalize LaunchDarkly's corporate narrative
- Increase LaunchDarkly's share of voice and thought leadership across developer and engineering leader audiences, technology executives, analysts, and industry influencers
- Ensure consistent messaging across communications, product launches, thought leadership, analyst engagements, and executive visibility
- Build repeatable processes that align communications efforts around a unified strategic story
- Identify emerging market conversations and opportunities for LaunchDarkly engagement
- Lead and develop a team of three spanning Public Relations, Analyst Relations, and Social Media
- Manage thought-leadership programs for the CEO, CTO, SVP of Product, and other key executives
- Identify speaking opportunities, contributed content, media engagements, and strategic platforms
- Support analyst relations efforts with Gartner, Forrester, IDC, RedMonk, and other key firms
- Define and track communications metrics across share of voice, analyst perception, executive visibility, and market influence
- LaunchDarkly helps developers deliver software faster, safely release features, target experiences, experiment, and optimize software delivery.
Requirements
What you’ll need- Typically brings 15+ years of experience in corporate communications, product communications, corporate marketing, or related leadership roles within high-growth B2B software companies
- 5 years of leadership experience
- Demonstrated success building integrated communications strategies that strengthen market positioning, thought leadership, and executive visibility
- Experience leading and developing high-performing communications organizations across public relations, analyst relations, executive communications, and/or social media
- Strong point of view on how modern B2B technology companies build market influence beyond traditional public relations
- Exceptional storytelling, messaging, and executive communication skills
- Ability to translate complex technical concepts into compelling market narratives
- Preferred background in developer tools, DevOps, cloud infrastructure, AI platforms, or enterprise software serving technical audiences
- Preferred experience supporting category creation, major market repositioning efforts, or new product category launches
- Preferred experience partnering closely with Product Marketing and executive leadership to shape corporate positioning and thought leadership
- Must be authorized to work in US / Canada
- No visa sponsorship / relocation
Benefits
Comp & perks- Restricted Stock Units (RSUs)
- Health insurance
- Vision insurance
- Dental insurance
- Mental health benefits
- 20% travel opportunity