Vice President – Sales

Lavu Inc.

. Build the entire zero-to-one commercial motion while closing deals .

Posted 10/9/2026full-timeTampa • Florida • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing a full sales cycle, from sourcing leads to closing deals, particularly in middle-market environments. Proficient in translating analytical findings into financial impacts for CFOs and engaging with decision-makers effectively.

Highest-signal resume keywords

Full Sales Cycle ManagementMiddle-Market Deal ClosingOutbound Sales StrategyAnalytical Product SalesCFO/COO Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline DevelopmentDeal ClosingSales Process DocumentationValue Proposition ArticulationFinancial Impact AnalysisEmail CommunicationLead SourcingSales Opportunity ManagementTrigger-Event SourcingCustomer Profile Validation

Soft Skills

Strong Written CommunicationLeadership CollaborationRecruitment and Hiring

Tools & Technologies

Sales NavigatorClay

Industry Keywords

Analytical ProductsBusiness Performance SoftwareFintechWorkforce AnalyticsRestaurant TechnologyBI PlatformsHospitality OperatorsMulti-Unit Food ServiceFounder-Led EnvironmentCFO/COO Network

About the role

Key responsibilities & impact

Build the entire zero-to-one commercial motion while closing deals
Source pipeline through trigger events including CFO, COO, and VP hires, private-equity acquisitions, minimum-wage increases, post-audit-season budget cycles, and DOL activity
Run discovery and anchor value to identifiable cash exposure in prospects' portfolios
Close audit engagements and convert customers to subscriptions
Own the full sales cycle end to end without handoffs or support structure
Build the outbound engine, including list-building, trigger-event sourcing, Clay and Sales Navigator workflows, and outreach sequences
Write outbound emails and run sales opportunities
Coordinate delivery with the CEO and present findings
Document losses, wins, the sales process, and repeatable patterns
Feed market objections, integration needs, and converting language into product direction
Recruit and hire the future sales team once the customer profile is validated
Work directly with the CEO and participate on the leadership team

Requirements

What you’ll need

Proven hunter with primarily self-generated pipeline in previous roles
System for identifying accounts, manufacturing urgency, and reaching decision-makers without warm introductions
Closed middle-market deals in the $100,000–$300,000 range
Experience closing deals in weeks to a few months, rather than transactional volume or an 18-month enterprise motion
Sold analytical products such as data, intelligence, business performance software, fintech, or workforce analytics
Ability to translate findings into financial impact on a CFO's P&L
Strong written communication and ability to write specific outbound emails
Comfortable building the entire commercial motion without RevOps, content team, or established brand awareness
Restaurant experience is useful but not required
Experience selling to CFO/COO buyers and middle-market customers
Strong advantage: experience selling to restaurant groups, hospitality operators, or multi-unit food service
Strong advantage: experience with data or intelligence software companies, restaurant technology, BI platforms, or workforce analytics
Strong advantage: experience in a founder-led, pre-scale environment
Strong advantage: personal network of CFOs, COOs, or multi-unit operators at 10–200-location restaurant groups
Tampa-based candidates strongly preferred; relocation possible for ideal candidates

Benefits

Comp & perks

Meaningful equity
Personal earnings comfortably above $220,000 if quota is exceeded
Relocation possible for ideal candidates
Direct input on pricing, packaging, and go-to-market
Regular in-person time with the CEO
Leadership team participation