Director of Marketing – Digital Growth

LAW OFFICES OF MICHAEL P. MCCREADY, P.C.

. Lead and execute the firm's marketing strategy with emphasis on digital lead generation and measurable results .

Posted 11/10/2026full-timeRemote • United StatesLead💰 $135,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategy, focusing on lead generation, campaign optimization, and measurable results. Proficient in managing budgets, analyzing performance metrics, and ensuring compliance with legal advertising standards.

Highest-signal resume keywords

Digital Lead GenerationGoogle Ads ManagementSEO OptimizationGoogle Analytics 4 (GA4)Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingPaid SearchWebsite ConversionLead TrackingMarketing ReportingCampaign AnalysisBudget ManagementCreative Marketing InitiativesLegal Advertising CompliancePerformance Evaluation

Soft Skills

Analytical SkillsCreativityAccountabilityCollaborationFollow-Through

Tools & Technologies

Google AdsMicrosoft AdsGoogle Analytics 4 (GA4)

Industry Keywords

Personal Injury Law MarketingLead QualityConversion RatesMarketing Agencies ManagementDigital Advertising

About the role

Key responsibilities & impact

Lead and execute the firm's marketing strategy with emphasis on digital lead generation and measurable results
Actively manage, optimize, and evaluate paid digital campaigns, including Google Ads and Microsoft Ads
Oversee SEO, local search, website performance, landing pages, content, and digital advertising
Analyze qualified leads, cost per lead, conversion rates, and cost per signed case
Collaborate with the Intake team to understand lead quality and improve conversion opportunities
Manage marketing agencies, vendors, budgets, and internal resources while holding them accountable for results
Identify underperforming campaigns, troubleshoot problems, and implement improvements
Develop creative marketing initiatives to strengthen the firm's brand and expand its reach
Ensure marketing materials comply with legal advertising requirements and firm standards
Provide clear reporting and actionable recommendations to leadership
Report directly to the Chief Operating Officer
Work Monday through Friday, 8:30 a.m. to 5:00 p.m. Central Time
Occasional travel to firm locations may be required

Requirements

What you’ll need

At least six years of progressive digital marketing experience, with proven success generating measurable results
Strong hands-on experience with Google Ads, paid search, SEO, website conversion, and digital lead generation
Experience using Google Analytics 4 (GA4), lead tracking, and marketing reporting tools
Ability to manage marketing budgets and evaluate return on investment
Experience leading teams, agencies, or vendors
Understanding of the difference between generating leads and generating quality leads that convert into business
Strong analytical skills, creativity, accountability, and follow-through
Ability to work independently while collaborating with leadership and other departments
Personal injury law firm marketing experience is strongly preferred
Bachelor's degree in Marketing, Business, Communications, or a related field is preferred
Equivalent professional experience will be considered

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Retirement benefits
Paid time off
Paid holidays
Other eligible firm-sponsored benefits