Regional Marketing and Sales Director

LCS

. Develop and oversee long- and short-term strategies and tactics for brand positioning, promotion, and sales initiatives for assigned communities and/or health centers .

Posted 11/4/2026full-timeRemote • United StatesLead💰 $115,000 - $144,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing strategic marketing and sales initiatives within senior housing, with a strong focus on brand positioning, occupancy goals, and team leadership. Proficient in utilizing CRM systems, particularly Salesforce, for data analysis and reporting to drive marketing results.

Highest-signal resume keywords

Multi-Community Marketing/Sales ExperienceSalesforce CRM ProficiencyTraining and Supervising StaffStrong Communication SkillsSales and Marketing Techniques

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentData AnalysisBudgeting RecommendationsMarket ResearchSales Systems TrainingOccupancy Goal AchievementBrand DevelopmentOperational EnhancementsPricing RecommendationsPerformance Management

Soft Skills

Verbal CommunicationWritten CommunicationPublic SpeakingTeam LeadershipInterpersonal Skills

Tools & Technologies

SalesforceMicrosoft Office SuiteMarket Research ToolsLCS AdvertisingCPSInsight

Industry Keywords

Senior HousingCommunity MarketingSales InitiativesOccupancy GoalsHealth CentersAssisted LivingIndependent LivingMemory CareClient-Focused EventsLCS Quality Standards

About the role

Key responsibilities & impact

Develop and oversee long- and short-term strategies and tactics for brand positioning, promotion, and sales initiatives for assigned communities and/or health centers
Achieve and exceed sales, marketing, and occupancy goals
Provide strategic direction on brand development and positioning, marketing plan creation and execution, operational/product enhancements, pricing recommendations, and staffing
Partner with operations directors, executive directors, community marketing and sales teams, community staff, and advertising partners on strategic and tactical marketing plans
Guide community sales staff in executing sales strategies and activities aligned with occupancy and move-in goals across independent living, assisted living, health center, and memory care
Identify training opportunities and conduct training for marketing and sales staff, including sales systems training
Assist with recruitment, selection, onboarding, training, and performance management of community marketing, sales, and outreach personnel
Provide budgeting recommendations for sales, closings, attrition, occupancy, and marketing and sales expenses
Reinforce LCS marketing and sales best practices and uphold LCS Quality Standards
Utilize or recommend LCS resources, systems, and ancillary business lines including Market Research, LCS Advertising, CPS, Insight, and Salesforce
Interact with board/owner clients through meetings, strategic planning events, home office client visits, and other client-focused events
Strategize and execute initiatives that create market presence and profitable outcomes
Participate in LCS ExSell Sales System modules as trainer and/or coach
Participate in and lead business meetings, conferences, and corporate events

Requirements

What you’ll need

Bachelor degree and a minimum of 5 years of multi-community marketing/sales experience in senior housing
Demonstrated proficiency in CRM utilization, reporting, and data analysis, preferably Life Care Services Salesforce system
Experience in recruiting, training, supervising and motivating marketing, sales and outreach staff
Strong verbal and written communication skills
Ability to communicate effectively with residents, families, vendors, community and corporate staff, and owner/boards
Public speaking/presentation skills
Working knowledge of Microsoft Windows operating environment, Microsoft Office Suite, and e-mail programs
Extensive experience in and knowledge of sales and marketing techniques with demonstrated proficiency in driving sales and marketing results
Post-offer background check, including references, required
Travel frequency: 75-100%

Benefits

Comp & perks

Competitive pay
Great benefits
Vacation time
Medical insurance
Dental insurance
Life insurance
Disability insurance
401(K) with company match
Paid parental leave
Inclusive & collaborative culture
Charity and community involvement
Outstanding advancement opportunities
Ongoing career development