Marketing Executive

LEAP Wealth

. Develop and execute a Criminal Law vertical marketing strategy aligned with broader go-to-market objectives.

Posted 11/4/2026full-timeManchester • United KingdomMid-LevelSenior💰 £40,000 - £45,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing targeted marketing strategies within the Criminal Law sector, leveraging integrated campaigns and audience insights to drive engagement and performance. Proficient in project management and stakeholder communication to ensure alignment with broader business objectives.

Highest-signal resume keywords

B2B Marketing ExperienceIntegrated Marketing CampaignsCRM FamiliarityProject Management SkillsStakeholder Communication

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Vertical Marketing StrategyMarket ResearchCampaign Performance TrackingContent TailoringKPI Reporting

Soft Skills

Excellent CommunicationCollaboration

Tools & Technologies

SalesforceHubSpotPardotMarketoAnalytics Platforms

Industry Keywords

Criminal LawGo-To-Market StrategyMulti-Channel CampaignsCustomer Success StoriesThought Leadership

About the role

Key responsibilities & impact

Develop and execute a Criminal Law vertical marketing strategy aligned with broader go-to-market objectives.
Conduct audience and market research to identify key personas, pain points, and buying behaviours within Criminal Law, including the Manchester and North West legal community.
Plan, launch, and administer multi-channel campaigns, including paid media, email, webinars, podcasts, regional and national events, and thought leadership.
Collaborate with area of law specialists and product teams to develop area-specific assets such as whitepapers, blog posts, landing pages, and videos.
Source and promote customer success stories and testimonials.
Track campaign performance, optimise based on insights, and deliver regular KPI and ROI reports.

Requirements

What you’ll need

3-5 years of experience in B2B marketing, preferably with at least 3 years focused on vertical or industry specific marketing.
Strong understanding of integrated marketing campaigns and go-to market strategy.
Proven experience in tailoring messaging and content to specific industries.
Excellent project management and stakeholder communication skills.
Familiarity with CRM (e.g., Salesforce), marketing automation tools (e.g., HubSpot, Pardot, Marketo), and analytics platforms.

Benefits

Comp & perks

Generous professional development fund
Support for training, learning, and career progression
Private health insurance (including dental and optical)
£80 monthly gym contribution
Employee Assistance Programme
Life insurance cover
8% employer pension contribution
PerkBox membership with discounts and rewards
Cycle to Work scheme
Access to LEAP Home - a program unique to LEAP to support you in buying your primary residence
25 days annual leave + 8 bank holidays
Enhanced parental leave
One paid volunteer day each year for a charity of your choice
Friendly, supportive, and driven culture
Free healthy breakfast, light lunch, and snacks
Regular socials