Marketing Manager

LEAP Wealth

. Lead strategy and own marketing for LEAP AU’s six Practice Areas of Law .

Posted 10/14/2026full-timeSydney • AustraliaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and content creation, with a strong focus on developing positioning, messaging, and go-to-market strategies for legal tech. Proven ability to engage professional audiences through various channels, including podcasts, events, and social media.

Highest-signal resume keywords

Product Marketing StrategyContent CreationGo-To-Market PlanningStakeholder EngagementLegal Tech Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingContent MarketingLaunch PlanningPositioningMessagingPodcast ProductionEvent ManagementCampaign DevelopmentMarket ResearchContent Engagement Measurement

Soft Skills

Strong Writing SkillsMentoringConfidence with Senior StakeholdersCollaborationAdaptability

Tools & Technologies

Storyblok CMSSalesforcePardotMarketing AutomationAI for Content Production

Certifications & Qualifications

CPD Accreditation

Industry Keywords

Legal TechB2B MarketingProfessional ServicesSaaSContent Strategy

About the role

Key responsibilities & impact

Lead strategy and own marketing for LEAP AU’s six Practice Areas of Law
Develop positioning and messaging for each practice area
Define ideal customer profiles by practice type, buyer and job to be done
Run go-to-market plans for new app and feature releases
Create blog posts, practice guides, case notes, thought leadership and explainers
Partner with visual designers on practice-area identities and campaign assets
Build CPD events, webinars and practice-area events
Lead LEAP’s presence at industry conferences
Help launch and grow a practice-area podcast
Turn launches, content, podcasts and events into social activity
Create one-pagers, explainers and case studies for sales and client-facing teams
Support wider AU brand, campaign and lifecycle marketing
Measure launch impact, content engagement, event attendance, podcast listenership, social reach and product adoption
Use insights to prioritize practice areas, channels and launches
Use AI for research, drafting and content production
Work with Practice Area teams, practising lawyers, visual designers, sales and the global marketing function

Requirements

What you’ll need

7+ years in product marketing, content marketing or a broader B2B marketing role at a tech or SaaS company
Experience owning a product, segment or audience end to end
Track record of taking products or features to market, including launch planning, positioning and messaging
Strong writing skills and ability to learn a market quickly and write in its language
Ability to produce content that resonates with a specific professional audience
Breadth across content, podcasts, events, social, email and campaigns
Experience briefing and working with designers, product owners and developers
Confidence with senior stakeholders and subject-matter experts
Experience setting marketing strategy and mentoring others
Experience in legal tech or another regulated or professional-services market is advantageous
Experience producing podcasts or running CPD-accredited programs for professional audiences is advantageous
Familiarity with Storyblok CMS and marketing automation such as Salesforce or Pardot is advantageous

Benefits

Comp & perks

Flexible and hybrid working arrangements
Career growth opportunities
Trust and autonomy to work on complex projects
Celebrations, socials and sports teams
Access to sailing and yacht events
Additional paid wellbeing day every year
Free gym membership
Corporate dental plan
Weekly massages in the office
New office space with catered lunch and breakfast every week
Fully stocked kitchen
On-site barista
Access to LEAP Home program to support buying a primary residence