Senior Lifecycle Marketing Manager

Leap

. Build and optimize lifecycle journeys across awareness, enrollment, activation, treatment, and ongoing engagement .

Posted 10/14/2026full-timeRemote • United StatesSenior💰 $133,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing strategies, including campaign execution, audience segmentation, and performance analysis. Proficient in compliance standards such as HIPAA and CAN-SPAM, with strong analytical and project management skills.

Highest-signal resume keywords

Lifecycle MarketingCampaign ExecutionBrazeA/B TestingHIPAA Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCampaign ExecutionAudience SegmentationJourney OrchestrationPersonalizationEmail MarketingSMS MarketingA/B TestingMultivariate TestingData Analysis

Soft Skills

Excellent WritingProject ManagementAttention to DetailCollaborationInfluencing

Tools & Technologies

BrazeIterableCustomer.ioCampaign Performance ToolsEmail Platforms

Industry Keywords

Healthcare CommunicationsDigital HealthB2B2CMember EngagementRetention Strategies

About the role

Key responsibilities & impact

Build and optimize lifecycle journeys across awareness, enrollment, activation, treatment, and ongoing engagement
Define audiences, triggers, messaging, channel strategy, and success metrics
Build, launch, and optimize integrated campaigns across email, SMS, direct mail, landing pages, and employer-owned channels
Develop campaign briefs, messaging frameworks, creative direction, and member-facing copy
Lead lifecycle marketing strategies for new client launches, including timelines, audience strategy, messaging, toolkits, approvals, deployment, and measurement
Manage campaign builds, segmentation, personalization, journey orchestration, QA, deployment, and optimization
Build scalable processes, templates, documentation, and campaign calendars
Lead landing-page strategy, content, and conversion optimization
Execute A/B and multivariate tests and translate results into recommendations
Define and track lifecycle KPIs including enrollment, activation, engagement, conversion, and retention
Partner with data to connect campaign performance to member outcomes
Improve member communications and experiences using member questions, barriers, and behavioral insights
Ensure accuracy, QA, privacy, consent, HIPAA, TCPA, CAN-SPAM, and internal compliance standards
Partner cross-functionally with Client Success, Member Services, Clinical, Product, Data, Sales, Design, Engineering, Legal, and Compliance
Coordinate print and direct-mail vendors, agencies, and technology partners

Requirements

What you’ll need

5–7+ years of experience in lifecycle marketing, CRM, retention, growth, member engagement, or a related discipline
Hands-on experience building and executing campaigns
Deep hands-on experience with Braze, Iterable, Customer.io, or a similar lifecycle marketing platform
Experience with journey orchestration, segmentation, personalization, testing, and campaign deployment
Experience building integrated lifecycle programs across email and SMS
Direct mail, landing pages, or other-channel experience strongly preferred
Strong lifecycle marketing knowledge
Excellent writing and editing skills
Strong analytical skills and experience using campaign performance, behavioral data, and experimentation
Experience designing and evaluating A/B and multivariate tests
Excellent project management and organizational skills
Exceptional attention to detail and commitment to quality
Working knowledge of HIPAA, TCPA, CAN-SPAM, consent requirements, and related healthcare communications considerations
Ability to operate in a fast-moving, evolving environment
Ability to collaborate and influence effectively across teams and seniority levels
Healthcare, digital health, specialty pharmacy, benefits, or B2B2C experience nice to have
Experience developing employer-facing communication toolkits, benefits communications, or open enrollment campaigns nice to have
Must be legally authorized to work in the United States
Must answer application questions regarding visa sponsorship and relevant campaign-platform experience

Benefits

Comp & perks

Equity / stock options
Competitive total rewards package
Benefits
Equal opportunity employer committed to diversity and inclusion