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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B healthcare product marketing, focusing on market research, competitive intelligence, and effective messaging strategies. Proven ability to develop buyer personas, create sales enablement resources, and ensure compliance with PHI/HIPAA regulations.
Highest-signal resume keywords
B2B Healthcare Product MarketingMarket ResearchSales EnablementPositioning and MessagingPHI/HIPAA Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market ResearchCompetitive IntelligenceVoice of the CustomerWin-Loss AnalysisBuyer Persona DevelopmentValue Proposition CreationCase Study DevelopmentSales TrainingRFP Response Library ManagementMessaging Strategy
Soft Skills
Exceptional StorytellingStrong Ownership MindsetCross-Functional Collaboration
Tools & Technologies
GongSeismicGTM Tools
Industry Keywords
B2B HealthcarePayersHealth PlansTPAsCaptivesStop-Loss Carriers
About the role
Key responsibilities & impact- Build and run repeatable processes for market research, competitive intelligence, and voice of the customer
- Lead win-loss analysis to identify buyer decision drivers by segment
- Translate market insights into positioning recommendations for Sales, Product, and Growth Strategy & Ops
- Own product positioning and messaging across enterprise employers, union/public sector, payers, and consultants
- Refine buyer personas and value propositions for each buyer segment
- Lead payer positioning and establish the foundation for payer go-to-market
- Align segment messaging with the company-level narrative
- Build case studies from clinical and financial outcomes in partnership with Clinical and through PHI/HIPAA and clinical/legal review
- Develop proof points demonstrating Leap’s value across audiences and dimensions
- Create pitch deck modules, one-pagers, competitive battlecards, and other segment-specific collateral
- Deliver sales enablement resources, training, and account-level deal support
- Build and maintain the RFP response library and contribute to high-quality RFP responses
- Collaborate with Sales, Growth Strategy & Ops, Clinical, Product, and Marketing
- Report to the Head of Product Marketing
Requirements
What you’ll need- 8+ years of experience, including 3+ years in B2B healthcare product marketing
- Track record owning positioning and messaging for complex B2B healthcare buyers
- Experience owning messaging end to end for a new product or segment, from research through enablement and launch
- Experience running market research, competitive intelligence, voice-of-customer, or win-loss programs
- Hands-on experience building and delivering sales enablement, including pitch decks, one-pagers, battlecards, sales training, and an RFP response library
- Experience turning clinical and financial outcomes into case studies and proof points
- Experience working within PHI/HIPAA requirements and clinical/legal review
- Ability to develop buyer personas and compelling value propositions
- Exceptional storytelling and writing skills
- Strong ownership mindset and ability to deliver high-quality work in a fast-paced environment
- Proven cross-functional collaboration with Sales, Product, Clinical, and other teams
- Experience selling into health plans, TPAs, captives, or stop-loss carriers is a plus
- Experience with Gong, Seismic, and other common GTM tools is a plus
- Must be legally authorized to work in the United States
- Must not require visa sponsorship now or in the future to work in the United States
Benefits
Comp & perks- Stock options/equity
- Competitive total rewards package