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About the role
Key responsibilities & impact- Own the global channel marketing plan and joint marketing plans with strategic partners
- Take new partnerships and integrations to market through content, webinars and field activation
- Recruit, onboard and enable partners
- Audit and improve partner programs, tools, content, partner portal and website partner pages
- Translate product marketing positioning into partner assets and campaigns
- Create campaign-in-a-box kits including emails, webinars, landing pages and co-branded content
- Support co-selling between partners and global sales teams from deal registration through joint account plans
- Secure and manage market development funds, including utilization, claims and ROI reporting
- Own the partner events calendar from planning and budgeting through execution and pipeline measurement
- Use CRM and marketing automation for recruitment, onboarding and activation
- Report on partner onboarding, time to first deal, partner-sourced and influenced pipeline, and event and MDF ROI
- Lead execution across regions and manage agencies, contractors and cross-functional contributors as needed
Requirements
What you’ll need- 8+ years of B2B SaaS marketing experience
- 5+ years in channel or partner marketing for enterprise sales across multiple regions
- Experience activating partners across segments from enterprise to SMB
- Track record of building channel programs that generated measurable partner-sourced pipeline
- Portfolio of written assets and launched campaigns
- Hands-on experience with Microsoft or a similar technology alliance, including co-sell and marketplace
- Working knowledge of reseller, SI, MSP, distributor and master agent models
- Direct experience managing MDF budgets, approvals, claims and ROI
- Experience maintaining partner portals
- Proficiency with Salesforce or HubSpot, marketing automation, and a PRM platform
- Experience marketing to regulated industries, especially financial services (nice to have)
- Experience with public sector channels, including government aggregators (nice to have)
- Multilingual proficiency, preferably Spanish in addition to English (nice to have)
Benefits
Comp & perks- High-impact projects
- Collaboration with ambitious teams across the globe
- Diversity and inclusion commitment
- Welcoming and supportive work environment