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Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Build sales toolkits including pitch decks, battlecards, solution briefs, demo narratives, ROI calculators, and objection-handling guides
- Train Sales, SDRs, and Customer Success on messaging, competitors, and new releases
- Provide core messaging and reusable launch assets for Channel Marketing partner campaigns and enablement
- Support strategic deals and executive briefings with tailored content
- Create positioning, messaging, and value propositions for assigned products and initiatives
- Maintain the messaging source of truth and product capability claims register; verify claims before publication
- Develop buyer personas and use cases for regulated markets including banking, wealth and asset management, and insurance, plus emerging verticals such as life sciences
- Translate technical and regulatory concepts into differentiated narratives for business and technical audiences
- Run releases through the NPI process from messaging guidelines to field readiness
- Work at sprint level with Product and Engineering, including the Vietnam team; read specs and tickets, test features hands-on, and track shipped versus roadmap capabilities
- Partner with Product Management on roadmap priorities, pricing and packaging input, and release communications
- Measure launch impact on adoption, pipeline, and win rates and iterate
- Own competitive intelligence across communication compliance, archiving, and supervision
- Run win/loss analysis and customer interviews, feeding insights to Product, Sales, and leadership
- Support analyst relations including Gartner, customer advocacy, case studies, and references
Requirements
What you’ll need- 7+ years of B2B product marketing experience selling into large enterprises, at startups, tech, or SaaS companies
- Ability to own launches and positioning end to end without close supervision
- Track record of launching products and building positioning that measurably moved pipeline, adoption, or win rates
- Ability to explain APIs, integrations including MCP connectors, and AI agents to technical and business buyers
- Credibility with engineers
- Precision in checking facts and validating claims before publication
- Exceptional writing and storytelling ability
- Portfolio of messaging, launch, and sales assets created, including examples of how they were used
- Proven ability to build sales enablement used by the field
- Strong cross-functional influence without formal authority
- Data-driven approach and comfort using marketing analytics tools such as HubSpot and Salesforce
- Comfort working across US, EMEA, and APAC time zones, with regular overlap with all regions, especially US hours
- Fluency with AI tools in own workflow
- Nice to have: experience in RegTech, communications compliance, cybersecurity, archiving, or collaboration software
- Nice to have: experience marketing to financial services or other highly regulated industries
- Nice to have: familiarity with SEC/FINRA recordkeeping, MiFID II, or data privacy regulations
- Nice to have: experience marketing AI-powered products
Benefits
Comp & perks- Diversity and inclusion commitment
- Welcoming and supportive work environment
- Collaboration with ambitious teams across the globe
- High-impact projects
- Opportunity to help shape a new product category
- Customer advocacy, case studies, and references opportunities