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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in business development and sponsorship sales, with a strong focus on cultivating strategic partnerships and maximizing revenue through integrated marketing solutions. Proven ability to navigate complex stakeholder environments and provide thought leadership on collegiate sponsorship trends.
Highest-signal resume keywords
Business DevelopmentSponsorship SalesNegotiation SkillsRelationship BuildingIntegrated Marketing Solutions
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data-Driven ProspectingContract NegotiationAsset ValuationCommercialization StrategiesSponsorship Inventory MonetizationMarket Opportunity EvaluationCollegiate Athletics KnowledgeHigh-Value Partnership SecuringPresentation SkillsCollaboration Across Departments
Soft Skills
Excellent CommunicationCoaching and SupportThought Leadership
Industry Keywords
Sports SponsorshipsMultimedia RightsNIL PartnershipsEnterprise PartnershipsCampus BrandingPremium Sponsorship AssetsHigher Education InstitutionsStrategic PartnershipsField LogosJersey Patches
About the role
Key responsibilities & impact- Proactively identify and pursue new business opportunities using data-driven prospecting tools
- Develop and sell integrated marketing solutions across Learfield assets, including naming rights, jersey patches, field logos, court logos, and other premium sponsorship inventory
- Cultivate and maintain strategic partnerships with national and regional brands
- Negotiate and finalize business contracts while ensuring seamless execution and fulfillment with local properties and the Partnership Management team
- Develop asset positioning, valuation, packaging, and commercialization strategies to maximize revenue and long-term partner value
- Coach and support field teams by sharing prospecting, negotiation, and activation insights and best practices
- Provide thought leadership on collegiate sponsorship trends, premium inventory monetization, and partnership best practices
- Identify and evaluate emerging market opportunities, sponsorship trends, and innovative inventory offerings
- Build relationships with local property teams and internal stakeholders
- Represent the organization at industry conferences, campus meetings, client presentations, and other key events
- Travel approximately 30–50% to meet university stakeholders, support field teams, and advance strategic business development initiatives
Requirements
What you’ll need- Eight (8) or more years of experience in business development, sponsorship sales, partnerships, or related roles within sports, media, or entertainment
- Demonstrated success securing high-value partnerships and navigating complex stakeholder environments
- Strong understanding of higher education institutions, particularly collegiate athletics and campus branding
- Demonstrated success collaborating across departments and with external partners
- Excellent communication, negotiation, presentation, and relationship-building skills
- Willingness to travel regularly and work flexible hours to support university schedules
- Experience in sports sponsorships, multimedia rights, NIL partnerships, or enterprise partnerships
- Familiarity with integrated marketing solutions, including digital, experiential, and premium sponsorship assets
- Experience with high-value sports or media inventory
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Health Savings Account
- Life Insurance and Other Insurance Plans
- Flexible Paid Time Off (minimum 10+ days annually)
- Parental Leave
- 20 Paid Holidays
- 401(k) + Match
- Short/Long Term Disability