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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in business development and sponsorship sales, with a strong focus on cultivating strategic partnerships and negotiating high-value contracts. Proficient in integrated marketing solutions and familiar with collegiate athletics and campus branding.
Highest-signal resume keywords
Business DevelopmentSponsorship SalesPartnership ManagementNegotiation SkillsIntegrated Marketing Solutions
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data-Driven ProspectingContract NegotiationAsset PositioningValuation StrategiesCommercialization StrategiesMarket Opportunity EvaluationHigh-Value Partnership SecuringSponsorship Inventory MonetizationCollegiate Athletics KnowledgeMultimedia Rights Experience
Soft Skills
Excellent CommunicationRelationship BuildingPresentation SkillsCollaborationCoaching and Support
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
SportsMediaEntertainmentHigher EducationCampus BrandingPremium SponsorshipNIL PartnershipsExperiential MarketingStakeholder ManagementField Team Support
About the role
Key responsibilities & impact- Identify and pursue new business opportunities using data-driven prospecting tools
- Develop and sell integrated marketing solutions across Learfield assets, including naming rights and premium sponsorship inventory
- Cultivate and maintain strategic partnerships with national and regional brands
- Negotiate and finalize business contracts and ensure seamless execution and fulfillment
- Develop asset positioning, valuation, packaging, and commercialization strategies
- Coach and support field teams throughout partnership development
- Provide thought leadership on collegiate sponsorship trends, premium inventory monetization, and partnership best practices
- Identify and evaluate emerging market opportunities and innovative inventory offerings
- Build relationships with local property teams and internal stakeholders
- Represent the organization at conferences, campus meetings, client presentations, and other events
- Travel regularly to meet university stakeholders, support field teams, and advance business development initiatives (approximately 30–50%)
Requirements
What you’ll need- Eight (8) or more years of experience in business development, sponsorship sales, partnerships, or related roles within sports, media, or entertainment
- Demonstrated success securing high-value partnerships and navigating complex stakeholder environments
- Strong understanding of higher education institutions, particularly collegiate athletics and campus branding
- Demonstrated success collaborating across departments and with external partners
- Excellent communication, negotiation, presentation, and relationship-building skills
- Willingness to travel regularly and work flexible hours to support university schedules
- Bachelor's degree from an accredited four-year college or university preferred
- Experience in sports sponsorships, multimedia rights, NIL partnerships, or enterprise partnerships
- Familiarity with integrated marketing solutions, including digital, experiential, and premium sponsorship assets
- Experience with high-value sports or media inventory
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Health Savings Account
- Life Insurance and Other Insurance Plans
- Flexible Paid Time Off (minimum 10+ days annually)
- Parental Leave
- 20 Paid Holidays
- 401(k) + Match
- Short/Long Term Disability