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Learneo

Senior Performance Marketing Specialist, Paid Media

Learneo

. Execute, monitor, and optimize campaigns across multiple channels and objectives, beginning with Mobile App, Remarketing, and Acquisition campaigns.

Posted 9/22/2026full-timeRemote • IndiaSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in performance marketing with a focus on multi-channel campaign optimization, data analysis, and budget management. Proficient in leveraging insights from attribution and incrementality to drive effective marketing strategies.

Highest-signal resume keywords
Performance Marketing ExperienceMulti-Channel Campaign OptimizationApple Search AdsGoogle AdsData Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign ManagementBidding StrategiesQuality AssuranceCreative RotationAttribution ConceptsIncrementality TestingBudget ManagementAudience TargetingPerformance AnalysisConversion Tracking
Soft Skills
Analytical JudgmentEffective CommunicationCollaborationOwnershipPrioritization
Tools & Technologies
GA4LookerCampaign Reporting ToolsPerformance Dashboards
Industry Keywords
B2CConsumer TechnologyInternational MarketsUnited StatesUnited KingdomEuropean Union

About the role

Key responsibilities & impact
  • Execute, monitor, and optimize campaigns across multiple channels and objectives, beginning with Mobile App, Remarketing, and Acquisition campaigns.
  • Set up campaigns, perform quality assurance, manage bidding, targeting, pacing, creative rotation, and tracking.
  • Analyze performance across products, markets, audiences, and channels, connecting media metrics to conversion, revenue, CAC, and LTV.
  • Manage spend within approved budgets and recommend reallocations based on performance and growth opportunities.
  • Design and run structured tests across creative, audiences, landing pages, bidding strategies, and campaign formats.
  • Partner with Creative and Product to improve ads and landing pages.
  • Partner with Data and Engineering to validate tracking and apply attribution and incrementality insights.
  • Own and optimize remarketing campaigns to drive re-engagement, retention, and repeat conversion.
  • Report to the Manager, Performance Marketing.

Requirements

What you’ll need
  • 5+ years of hands-on performance marketing experience, preferably within a B2C subscription or consumer technology business.
  • Success optimizing multi-channel campaigns, managing pacing, and making data-based budget recommendations against acquisition and revenue goals.
  • Deep hands-on experience with Apple Search Ads, Google, Meta and TikTok.
  • Strong analytical judgment to diagnose performance changes, prioritize opportunities, and translate data into practical campaign actions.
  • Understanding of attribution and incrementality concepts and use of measurement findings to inform campaign decisions.
  • Ability to communicate performance findings and recommendations clearly through dashboards, written updates, and structured presentations.
  • Ability to collaborate effectively across remote, cross-functional teams and manage multiple campaigns and priorities with a high degree of ownership.
  • Experience executing campaigns across international markets, including the United States, United Kingdom, or European Union.
  • Confidence working with GA4 and campaign reporting or visualization tools such as Looker.
  • Experience applying findings from incrementality tests or marketing mix models to inform campaign decisions.

Benefits

Comp & perks
  • Competitive salary and annual bonus
  • Medical coverage
  • Life and accidental insurance
  • Vacation & leaves of absence (menstrual, flexible, special, and more!)
  • Developmental opportunities through education & developmental reimbursements & professional workshops
  • Maternity & parental leave
  • Hybrid & remote model with flexible working hours
  • On-site & remote company events throughout the year
  • Tech & WFH stipends & new hire allowances
  • Employee referral program
  • Premium access to Quillbot