Marketing Operations Specialist

Learning Technologies Group plc

. Manage backend creation of marketing automation, including lists, forms, automated workflows, HTML email and drip programs using MCAE .

Posted 9/28/2026full-timeRemote • ColombiaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing automation, particularly with MCAE, Salesforce, and integration tools, while effectively managing data hygiene and reporting for demand generation campaigns. Strong communication skills and adaptability in a fast-paced marketing environment are essential.

Highest-signal resume keywords

MCAE ExperienceB2B Marketing AutomationSalesforce ProficiencyHTML UnderstandingMCAE/Marketo/HubSpot Certification

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationDatabase ManagementDemand Generation ReportingHTML Email CreationCRM Usage

Soft Skills

Verbal CommunicationWritten CommunicationAdaptabilityTeam Collaboration

Tools & Technologies

MCAESalesforceZapierGoogle Tag ManagerStripo

Certifications & Qualifications

MCAE CertificationMarketo CertificationHubSpot Certification

Industry Keywords

SaaSEdTechABM StrategiesMarTech Tools

About the role

Key responsibilities & impact

Manage backend creation of marketing automation, including lists, forms, automated workflows, HTML email and drip programs using MCAE
Work with MCAE, Salesforce, Zapier, Google Tag Manager, Stripo, Claude, Gemini and Lovable
Provide frequent, accurate database updates to maintain data hygiene
Create marketing reports and dashboards illustrating impact on demand generation campaigns
Support demand generation activities, including uploading third-party lists
Guide brand teams on maximizing available MarTech tools
Monitor for issues and populate missing database information
Connect systems using integration and middleware tools
Investigate adoption of new MarTech platforms
Understand each brand’s business and go-to-market strategy and gradually take on additional workload
Partner with marketers and salespeople across LTG businesses throughout the buyer journey

Requirements

What you’ll need

At least 2 years' previous experience in a marketing operations role
Experience in B2B marketing automation
Previous experience using automation tools such as MCAE (Pardot), HubSpot or Marketo; MCAE experience is a bonus
Basic understanding of HTML and email templates
Previous experience using a CRM such as Salesforce
Excellent verbal and written communication
Previous experience working in a busy marketing team
Strong desire to learn and ability to adapt in an agile environment
MCAE/Marketo/HubSpot certification is desirable
Experience working in SaaS or EdTech is desirable
Experience of ABM strategies is desirable

Benefits

Comp & perks

Equal Opportunity Employer with non-discrimination protections for employees and applicants
Direct support and gradual ramp-up during onboarding
Opportunity to work with global tech brands and an internal marketing agency team