Marketing Operations Specialist

Learning Technologies Group plc

. Manage the backend creation of marketing automation including lists, forms, automated workflows, HTML email and drip programs using MCAE .

Posted 9/28/2026full-timeRemote • United KingdomJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing marketing automation processes, including backend creation and integration of tools like MCAE and Salesforce. Proficient in data hygiene, reporting, and supporting demand generation activities within a collaborative marketing environment.

Highest-signal resume keywords

MCAE (Pardot) ExperienceB2B Marketing AutomationSalesforce CRM ProficiencyHTML Email Template KnowledgeMarTech Tools Guidance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationData HygieneReporting and DashboardsIntegration ToolsABM Strategies

Soft Skills

Excellent CommunicationAdaptabilityTeam Collaboration

Tools & Technologies

SalesforceMCAEZapierGoogle Tag ManagerStripo

Certifications & Qualifications

MCAE CertifiedMarketo CertifiedHubSpot Certified

Industry Keywords

SaaSEdTechDemand GenerationMarketing OperationsCommercial Strategies

About the role

Key responsibilities & impact

Manage the backend creation of marketing automation including lists, forms, automated workflows, HTML email and drip programs using MCAE
Work with MCAE, Salesforce, Zapier, Google Tag Manager, Stripo, and AI platforms including Claude, Gemini and Lovable
Provide frequent, accurate updates to the database to maintain data hygiene
Create marketing reports and dashboards to illustrate impact on demand generation campaigns
Support demand generation activities, such as uploading third-party lists
Provide guidance on maximising available MarTech tools for brand teams
Monitor for issues and populate missing information within the database
Connect systems using integration/middleware tools
Help investigate adoption of new MarTech platforms
Understand each brand's business and go-to-market strategy
Partner with marketers and salespeople across LTG businesses to bring commercial strategies to life

Requirements

What you’ll need

At least 2 years' previous experience in a marketing operations role
Experience in B2B marketing automation
Previous experience using automation tools such as MCAE (Pardot), HubSpot or Marketo — MCAE experience is a bonus
A basic understanding of HTML and email templates
Previous experience using a CRM such as Salesforce
Excellent verbal and written communication
Previous experience working in a busy marketing team
A strong desire to learn and ability to adapt in an agile environment
Desirable: MCAE/Marketo/HubSpot certified
Desirable: Experience working in SaaS or EdTech
Desirable: Experience of ABM strategies