Director of Audience

Lee Enterprises

. Set the vision and roadmap for BLOX Audience+.

Posted 10/13/2026full-timeRemote • Iowa • United StatesLead💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management and digital product strategy, with a strong focus on subscription growth, audience development, and the ability to translate data insights into actionable product roadmaps. Proficient in leading cross-functional teams and managing stakeholder relationships to drive product success and enhance customer experiences.

Highest-signal resume keywords

Product ManagementDigital Product StrategySubscription GrowthAudience DevelopmentData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Roadmap OwnershipRequirements DefinitionMarket Demand AssessmentBusiness Case DevelopmentSubscription Economics

Soft Skills

Strong CommunicationRelationship ManagementCross-Functional LeadershipEntrepreneurial ApproachAdaptability

Tools & Technologies

Customer Data PlatformsExperimentation ToolsPayment SystemsRenewal SystemsPaywalls

Industry Keywords

MediaSubscriptionsMembershipLocal CommerceBusiness-Model Transformation

About the role

Key responsibilities & impact

Set the vision and roadmap for BLOX Audience+.
Own product strategy and roadmap aligned with partner subscription goals, market needs, and BLOX Digital’s priorities.
Identify opportunities to improve acquisition, engagement, retention, and audience monetization across the subscriber lifecycle.
Prioritize initiatives using customer evidence, revenue potential, usability, technical dependencies, development effort, and long-term product value.
Define investment outcomes and communicate roadmap priorities, tradeoffs, and progress to stakeholders and partners.
Lead discovery and requirements for audience segmentation, dynamic metering, registration, offers, pricing, and customer journeys.
Advance subscription experiences across checkout, account access, renewal, cancellation, and reactivation.
Guide tools for offer testing, performance analysis, and audience insights.
Evaluate practical uses of AI and automation for targeting, workflows, and subscription outcomes.
Partner with engineering, design, analytics, product leaders, sales, marketing, implementation, and support teams.
Maintain the product backlog and make decisions about scope, sequencing, dependencies, and tradeoffs.
Strengthen reliability, performance, scalability, and integrations across the BLOX ecosystem and third-party systems.
Coordinate validation, launch readiness, and post-release evaluation.
Establish feedback processes through customer research, usage data, support trends, sales, and implementation input.
Engage partners in discovery, usability testing, and pilot programs.
Equip customer-facing teams with product positioning, release guidance, and training.
Establish measures for feature adoption, task completion, reliability, conversion, subscription revenue, engagement, and retention.
Evaluate results against baselines and distinguish product effects from pricing, campaigns, seasonality, and other influences.
Monitor subscription technology, payment experiences, audience data practices, and competing solutions.
Develop business cases for product investment and determine what to expand, refine, or discontinue.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, or an equivalent combination of education and work experience.
Significant experience in product management, digital product strategy, subscription growth, audience development, or a related commercial discipline, with demonstrated responsibility for advancing technology products.
Demonstrated success turning early-stage ideas into launched products, commercial offerings, partnerships, or revenue-producing programs.
Experience owning a product roadmap, prioritizing development, defining requirements, and working closely with engineering and design teams.
Strong commercial judgment, including experience assessing market demand, developing business cases, and evaluating financial potential.
Understanding of subscription economics and the relationship between acquisition, pricing, engagement, churn, and customer lifetime value.
Ability to interpret product and audience data, assess experiments, and translate findings into clear development priorities.
Experience negotiating partnerships and working with senior decision-makers inside and outside an organization.
Ability to lead complex, cross-functional initiatives, with strong communication, presentation, and relationship-management skills.
Comfort operating in a changing environment with a high degree of ownership and ambiguity, and a practical, entrepreneurial approach to execution.
Ability and willingness to travel as business needs require.
Experience in media, subscriptions, membership, local commerce, education, technology, or another industry undergoing business-model transformation is helpful but not required.
Familiarity with paywalls, customer data platforms, experimentation tools, or payment and renewal systems is vital.