Director of Audience

Lee Enterprises

. Set the vision and roadmap for Audience+ .

Posted 10/13/2026full-timeRemote • Iowa • United StatesLead💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management and digital product strategy, with a strong focus on subscription growth, audience development, and the ability to translate customer insights into actionable product improvements. Proficient in leading cross-functional teams and managing product roadmaps to enhance user engagement and retention.

Highest-signal resume keywords

Product ManagementDigital Product StrategySubscription GrowthAudience DevelopmentCommercial Judgment

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product Roadmap OwnershipRequirements DefinitionMarket Demand AssessmentBusiness Case DevelopmentSubscription EconomicsData InterpretationPartnership NegotiationCross-Functional Leadership

Soft Skills

Strong CommunicationPresentation SkillsRelationship ManagementEntrepreneurial Approach

Tools & Technologies

Customer Data PlatformsExperimentation ToolsPayment SystemsRenewal Systems

Industry Keywords

MediaSubscriptionsMembershipLocal CommerceBusiness-Model Transformation

About the role

Key responsibilities & impact

Set the vision and roadmap for Audience+
Own product strategy and roadmap aligned with partner subscription goals, market needs, and BLOX Digital’s priorities
Identify opportunities to improve acquisition, engagement, retention, and audience monetization
Prioritize initiatives using customer evidence, revenue potential, usability, technical dependencies, development effort, and product value
Define outcomes for product investments and communicate roadmap priorities, tradeoffs, and progress
Lead product discovery and requirements for audience segmentation, dynamic metering, registration, offers, pricing, and customer journeys
Advance subscription experiences across checkout, account access, renewal, cancellation, and reactivation
Guide tools for offer testing, performance analysis, and audience insights
Evaluate practical uses of AI and automation for targeting, workflows, and subscription outcomes
Partner with engineering, design, analytics, and product leaders on requirements, acceptance criteria, and release plans
Maintain the product backlog and make decisions about scope, sequencing, dependencies, and tradeoffs
Strengthen reliability, performance, scalability, and integrations across the BLOX ecosystem and third-party systems
Coordinate validation, launch readiness, and post-release evaluation
Build feedback processes through customer research, product usage data, support trends, sales, and implementation input
Engage partners in discovery, usability testing, and pilot programs
Translate customer challenges into scalable product improvements
Equip sales, marketing, implementation, and support teams with product positioning, release guidance, and training
Establish measures for feature adoption, task completion, reliability, conversion, subscription revenue, engagement, and retention
Evaluate results against baselines and distinguish product effects from pricing, campaigns, seasonality, and other influences
Monitor subscription technology, payment experiences, audience data practices, and competing solutions
Develop product investment business cases and determine what to expand, refine, or discontinue

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, or an equivalent combination of education and work experience
Significant experience in product management, digital product strategy, subscription growth, audience development, or a related commercial discipline, with demonstrated responsibility for advancing technology products
Demonstrated success turning early-stage ideas into launched products, commercial offerings, partnerships, or revenue-producing programs
Experience owning a product roadmap, prioritizing development, defining requirements, and working closely with engineering and design teams
Strong commercial judgment, including experience assessing market demand, developing business cases, and evaluating financial potential
Understanding of subscription economics and the relationship between acquisition, pricing, engagement, churn, and customer lifetime value
Ability to interpret product and audience data, assess experiments, and translate findings into clear development priorities
Experience negotiating partnerships and working with senior decision-makers inside and outside an organization
Ability to lead complex, cross-functional initiatives, with strong communication, presentation, and relationship-management skills
Comfort operating in a changing environment with a high degree of ownership and ambiguity, and a practical, entrepreneurial approach to execution
Ability and willingness to travel as business needs require
Experience in media, subscriptions, membership, local commerce, education, technology, or another industry undergoing business-model transformation is helpful but not required
Familiarity with paywalls, customer data platforms, experimentation tools, or payment and renewal systems