Omni-Channel Digital Campaign Manager

Lee Enterprises

. Build, launch, manage, and optimize digital advertising campaigns across Google Ads, Meta, and programmatic DSPs .

Posted 11/9/2026full-timeRemote • Missouri • United StatesMid-LevelSenior💰 $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing digital advertising campaigns across platforms such as Google Ads and Meta, with a strong focus on performance analysis, conversion tracking, and strategic growth opportunities. Proficient in leveraging advanced tools and technologies to drive campaign effectiveness and compliance with industry standards.

Highest-signal resume keywords

Google Ads Campaign ManagementGA4 and Google Tag Manager ExpertiseMeta Advertising ManagementCampaign Performance AnalysisGoogle Ads Search Certification

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Advertising OptimizationConversion Tracking ImplementationAttribution AnalysisCampaign Strategy DevelopmentPerformance Metrics EvaluationBudget ManagementCross-Channel AdvertisingData AnalysisMarketing Attribution ModelsClient Account Management

Soft Skills

Analytical Problem-SolvingOrganizational AbilitiesCommunication SkillsStakeholder ManagementSelf-Motivation

Tools & Technologies

Google Ads EditorLooker StudioPower BIMicrosoft ExcelGoogle SheetsHubSpotSalesforceCampaign Automation PlatformsProgrammatic DSPsMeta Ads Manager

Certifications & Qualifications

Google Ads Search CertificationGoogle Analytics CertificationGoogle Ads Display CertificationGoogle Ads Video CertificationMeta Blueprint CertificationThe Trade Desk Edge Academy Certification

Industry Keywords

Digital AdvertisingCampaign PerformanceConversion RatesCustomer Acquisition CostsAdvertising PoliciesPrivacy RegulationsFirst-Party Data MeasurementMarketing AutomationClient ExperienceProgrammatic Advertising

About the role

Key responsibilities & impact

Build, launch, manage, and optimize digital advertising campaigns across Google Ads, Meta, and programmatic DSPs
Conduct detailed campaign performance evaluations and improve CPA, ROAS, conversion rates, and overall advertising effectiveness
Implement, troubleshoot, and maintain conversion tracking and attribution solutions using GA4, GTM, Google Ads, Meta Pixel, and CAPI
Perform deep-dive analysis across advertising platforms, website analytics, and customer conversion data
Identify campaign expansion, budget reallocation, cross-channel advertising, and upsell opportunities
Develop cohesive cross-channel strategies across Google, Meta, and programmatic channels
Develop actionable performance insights and recommendations for internal teams and client-facing discussions
Diagnose and resolve tracking discrepancies, conversion reporting issues, campaign delivery challenges, and platform integration problems
Ensure campaigns comply with advertising policies, internal best practices, budget pacing requirements, and quality standards
Leverage platform automation, AI-powered bidding strategies, and campaign management technologies
Partner with Client Experience, Sales, Product, and technical teams to support client growth
Stay current on advertising platforms, measurement capabilities, privacy regulations, AI-driven optimization, and emerging digital advertising opportunities

Requirements

What you’ll need

3–5+ years of hands-on experience managing and optimizing paid digital advertising campaigns, preferably within a digital advertising agency
Demonstrated experience managing Google Ads campaigns across multiple clients, industries, and budget levels
Minimum 2 years of experience working with GA4, Google Tag Manager, and digital advertising conversion tracking
Experience managing Meta advertising campaigns and working within at least one programmatic DSP
Proven ability to analyze advertising performance, troubleshoot attribution discrepancies, and implement optimization strategies that produce measurable results
Experience identifying strategic growth opportunities through campaign analysis and performance insights
Familiarity with CRM integrations, offline conversion tracking, and first-party data measurement strategies preferred
Experience with marketing automation, campaign management platforms, and reporting tools is a plus
Bachelor's degree in Marketing, Advertising, Business, Analytics, or a related field preferred
Equivalent professional experience will also be considered
Advanced proficiency in Google Ads, including campaign architecture, bidding strategies, audience segmentation, keyword management, and conversion-based optimization
Strong working knowledge of Meta Ads Manager and programmatic advertising platforms, including The Trade Desk, DV360, or comparable DSPs
Demonstrated expertise in GA4 and Google Tag Manager, including event configuration, conversion tracking, attribution analysis, and technical troubleshooting
Understanding of server-side tracking, enhanced conversions, Meta Conversions API, offline conversion imports, and CRM-based attribution
Google Ads Search Certification required
Google Analytics Certification required or willingness to obtain within 90 days
Google Ads Display, Video, and Measurement certifications preferred
Meta Blueprint and The Trade Desk Edge Academy certifications preferred
Ability to interpret complex performance datasets and identify meaningful insights beyond standard platform reporting
Strong understanding of marketing attribution models, conversion paths, customer acquisition costs, and platform-reported performance limitations
Strong analytical, problem-solving, organizational, communication, and stakeholder-management abilities
Ability to manage multiple client accounts, competing priorities, and performance deadlines
Comfortable working in a fast-paced agency environment
Self-motivated with a proactive approach to identifying performance improvements and growth opportunities
Proficiency with Google Ads Editor, Looker Studio, Power BI, Microsoft Excel, Google Sheets, HubSpot, Salesforce, and campaign automation platforms

Benefits

Comp & perks

Performance-based bonus opportunities
Medical insurance
Dental insurance
Vision insurance
Short-term disability insurance
Long-term disability insurance
Company-provided life insurance
Supplemental life insurance
401K retirement plan with company match
Generous paid time off
Paid parental leave
Career growth opportunities
Remote work arrangement
Occasional travel for team meetings or company events