Senior Product Marketing Manager

Lee Enterprises

. Develop creative assets and launch plans to bring new products to market .

Posted 11/3/2026full-timeRemote • Iowa • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and content marketing with a strong focus on developing promotional assets and executing campaigns. Proficient in leveraging data insights to enhance social media strategies and drive engagement across platforms.

Highest-signal resume keywords

Product MarketingContent MarketingSocial Media ManagementVideo Best PracticesPromotional Campaign Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Asset DevelopmentPromotional Asset ProductionSocial Graphics CreationShort-Form Video ProductionPerformance Measurement

Soft Skills

Excellent WritingCommunication SkillsProject Management

Tools & Technologies

Content Automation Tools

Industry Keywords

MediaPublishingDigital Marketing

About the role

Key responsibilities & impact

Develop creative assets and launch plans to bring new products to market
Build always-on promotion beyond launch day
Own curated social and email promotion across organic channels
Create marketing materials and promotional assets for new advertising products
Equip sales teams to sell advertising products
Build and maintain a creative playbook for the video strategy
Coach editorial teams on using, creating, and selecting original video content
Track high-performing social media layouts and themes
Build social layouts using content automation tools
Help newsrooms grow social brands and posts across platforms using performance insights
Partner with the Senior Director, Advertising Product, paid media teams, and subscriptions teams
Execute promotional campaigns end to end and measure results

Requirements

What you’ll need

5+ years in product marketing, content marketing, digital marketing, or a similar role, ideally in media or publishing
A track record of independently executing promotional plans, from concept to results
Strong working knowledge of video best practices, including vertical and short-form video across platforms
Experience developing creative concepts and producing promotional assets, including social graphics, email, and short-form video
Hands-on experience managing social media across multiple platforms
Confidence using data to measure performance and refine your approach
Excellent writing, communication, and project management skills
Portfolio or work samples are optional