Senior Regional Marketing Manager

Legacy Service Partners

. Develop and implement comprehensive marketing strategies and plans for an assigned region of partner companies .

Posted 10/3/2026full-timeUnited StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and implementing marketing strategies that align with business objectives, utilizing digital marketing channels and analytics tools to optimize campaign performance and drive ROI. Strong relationship-building skills with a focus on collaboration across teams and external partners.

Highest-signal resume keywords

Marketing Strategy DevelopmentDigital Marketing ChannelsPPC Campaign ManagementSEO OptimizationGoogle Analytics Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyMarket ResearchCampaign ExecutionPPC ManagementSEOSocial Media AdvertisingLifecycle MarketingData AnalysisBudget ManagementContent Optimization

Soft Skills

Strategic ThinkingProblem-SolvingRelationship BuildingAttention to DetailCustomer Service Focus

Tools & Technologies

Google AnalyticsCRM SystemsMarketing Automation PlatformsProject Management ToolsSocial Media Platforms

Certifications & Qualifications

Bachelor's Degree in MarketingMBA Preferred

Industry Keywords

Home Services IndustryMulti-Channel CampaignsAgency ManagementMarket TrendsCompetitive Landscape

About the role

Key responsibilities & impact

Develop and implement comprehensive marketing strategies and plans for an assigned region of partner companies
Conduct market research and analyze market trends, customer needs, and the competitive landscape
Lead multi-channel campaign execution through effective agency management
Create campaigns across digital, content, and traditional channels
Manage the company's website, social media platforms, and online directories through agency management
Optimize content for organic visibility and engagement
Collaborate with sales, operations, and product development teams to align marketing initiatives with business goals
Monitor campaign performance, track key metrics, and provide actionable recommendations
Manage marketing budgets with local General Managers and marketing support teams
Allocate resources to maximize ROI and meet financial targets
Build relationships with external partners, agencies, vendors, and media outlets
Create best-practice toolkits for local marketing teams to deliver hyper-local campaigns

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration, or a related field
Proven experience as a Marketing Manager or similar role, preferably in the home services industry or related field
Strong strategic and execution-oriented thinking
Ability to develop and execute marketing strategies aligned with business objectives
In-depth knowledge of digital marketing channels, analytics tools, and marketing automation platforms
Experience managing and optimizing PPC campaigns, SEO, social media advertising, and lifecycle marketing
Analytical, data-driven approach to decision-making and campaign optimization
Proficiency in marketing software and tools, including Google Analytics, CRM systems, and project management platforms
Customer service focus and relationship-building ability
Exceptional problem-solving and conflict-resolution abilities
Highly organized with attention to detail and ability to act quickly
High level of integrity
MBA preferred

Benefits

Comp & perks

Performance pay directly tied to results
Full medical, dental, and vision packages, including fully employer-paid options
401(k) with company match
Leadership training
Continuous education stipends
Startup-speed environment with institutional-investor backing