Legacy Service Partners

Marketing

• Develop and implement comprehensive marketing strategies and plans for an assigned region of partner companies
• Conduct market research and analyze market trends, customer needs, and the competitive landscape
• Lead multi-channel campaign execution through effective agency management
• Create campaigns across digital, content, and traditional channels
• Manage the company's website, social media platforms, and online directories through agency management
• Optimize content for organic visibility and engagement
• Collaborate with sales, operations, and product development teams to align marketing initiatives with business goals
• Monitor campaign performance, track key metrics, and provide actionable recommendations
• Manage marketing budgets with local General Managers and marketing support teams
• Allocate resources to maximize ROI and meet financial targets
• Build relationships with external partners, agencies, vendors, and media outlets
• Create best-practice toolkits for local marketing teams to deliver hyper-local campaigns

Senior Regional Marketing Manager

Director

• Lead the day-to-day operations of all shared services functions
• Set goals, hold teams accountable to daily and monthly performance targets, and remove execution roadblocks
• Oversee CSR and dispatcher teams through coaching, performance management, and professional development
• Ensure scheduling efficiency, call conversion, and dispatch effectiveness meet or exceed targets
• Drive continuous improvement across shared services functions
• Identify root causes, develop solutions, and implement changes to increase productivity, reduce costs, and improve service quality
• Own the shared services KPI framework; track, analyze, and report performance metrics
• Collaborate with marketing, talent acquisition, technology, HR, finance, and field operations
• Implement and maintain quality control processes
• Oversee local marketing activities including events, sponsorships, reputation management, social media, and local promotions
• Liaise between partner companies and platform marketing to align local execution with strategy and budgets
• Maintain proficiency in ServiceTitan and other operational platforms
• Identify system enhancements and work with technology teams on implementation
• Ensure compliance with industry regulations, safety protocols, and company best practices

Senior Regional Marketing Manager

Director of Shared Services