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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing integrated marketing strategies that align with business objectives, focusing on brand marketing, content creation, and performance evaluation. Proficient in managing external relationships and translating complex topics into compelling marketing materials.
Highest-signal resume keywords
B2B Marketing ExperienceContent CreationBrand MarketingProject ManagementData-Driven Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Marketing StrategyContent StrategyKPI DefinitionMarketing Collateral CreationEmail MarketingWebsite ManagementPitch Deck DevelopmentPerformance EvaluationThought LeadershipCommunications
Soft Skills
Excellent CommunicationProject ManagementBuilder MindsetCollaborationLeadership Partnership
Industry Keywords
FintechLegalAsset ManagementB2BPRBrand VisibilityDigital ChannelsMarket PresenceRelationship-Driven IndustryMarketing Performance
About the role
Key responsibilities & impact- Develop and drive an integrated marketing strategy supporting Legalist’s business objectives and growth priorities
- Partner with leadership to strengthen market presence and elevate the Legalist brand
- Translate business priorities into measurable initiatives across brand, content, communications, and digital channels
- Establish marketing priorities and measure initiative effectiveness
- Own Legalist’s brand across external marketing materials and communications
- Ensure consistent messaging and visual identity across client-facing presentations and digital collateral
- Manage designers, PR partners, and other external relationships
- Increase brand visibility through PR, media opportunities, and thought leadership
- Oversee content strategy across newsletters, website, thought leadership, and other channels
- Translate complex legal and financial topics into compelling content with subject matter experts
- Own pitch decks, presentations, one-pagers, newsletters, and case studies supporting business development
- Keep the website active and aligned with the Legalist brand
- Partner with designers and external website vendors to improve website experience
- Define KPIs and evaluate marketing performance
- Use data to identify opportunities and improve marketing effectiveness
- Build reporting for leadership visibility into marketing performance and business impact
Requirements
What you’ll need- 5+ years of B2B marketing experience, ideally within asset management, financial services, legal, fintech, or another relationship-driven industry
- Strong preference for experience in content creation and brand marketing in the fintech, legal, or asset management space
- Experience owning a marketing function in a growing company, or leading marketing in a lean environment
- Strong marketing background, including brand marketing, content, communications, and PR
- Experience managing websites, creating marketing collateral, pitch decks, presentations, newsletters, and email marketing
- Comfortable working with data to evaluate effectiveness and guide future strategy
- Strong project management skills with the ability to balance multiple priorities in a fast-paced environment
- Excellent communication skills with experience partnering directly with senior leadership
- Builder mindset with a willingness to roll up your sleeves and execute