Head of Marketing

Legatics

. Set marketing direction with the executive team, including a shared North Star and annual plan .

Posted 11/11/2026full-timeLondon • United KingdomLead💰 £110,000 - £130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in B2B marketing with a strong focus on data-driven strategies, AI integration, and pipeline management. Proven ability to lead marketing teams, develop effective campaigns, and optimize marketing technology stacks to drive revenue growth.

Highest-signal resume keywords

B2B Marketing ExperienceData-Driven MarketingPipeline ManagementAI-First Marketing ApproachProduct Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing OperationsAttribution Model DefinitionAutomated Program DevelopmentCampaign BuildingCopywriting

Soft Skills

LeadershipTeam ManagementStrategic PlanningStakeholder Communication

Tools & Technologies

SalesforcePardotAI ToolsMarketing Automation Software

Industry Keywords

SaaS MarketingLegal TechFintechAccount-Based MarketingLifecycle Marketing

About the role

Key responsibilities & impact

Set marketing direction with the executive team, including a shared North Star and annual plan
Hire, lead and grow the marketing team, initially product marketing and marketing operations
Strengthen marketing data foundations and connect marketing data to the single customer view
Make AI the default way marketing works through workflows, automations and agents
Launch lifecycle and nurture programmes for onboarding, demo-to-live and counterparty journeys
Build a direct-to-end-user motion targeting lawyers who use Legatics
Extend reporting from pipeline to revenue and maintain a live attribution dashboard
Establish shared operating rhythms with sales and sales development
Define buyer messaging by practice area, including UK and US variants
Run product-line campaigns, launches and competitive displacement campaigns
Build on the events programme to focus on high-opportunity events and forums
Own annual and quarterly marketing plans, ARR-linked targets and the marketing budget
Run measured experiments across channels, tools and AI use cases
Own marketing data quality, tracking, attribution and the marketing technology stack, including Salesforce and Pardot
Segment target firms and buyers by firm, role, practice area and platform activity
Report customer acquisition cost and return on marketing investment with Finance
Own marketing-sourced and influenced pipeline and conversion to closed-won
Run account-based marketing jointly with sales and coordinate prioritised outreach with sales development
Design lifecycle and customer marketing programmes with Customer Success
Develop the counterparty channel and market directly to platform end users
Provide marketing and enablement for technology and commercial partners
Build and maintain AI-powered automations, integrations and agents
Improve Legatics visibility in AI search and assistants
Own platform positioning, messaging, product marketing and launches with Product
Set editorial direction and quality standards for marketing output
Develop the website as a buyer research tool
Run always-on demand and brand programmes and support executive social selling and the podcast
Manage agencies and freelancers and represent marketing in executive discussions

Requirements

What you’ll need

8+ years in B2B marketing
At least 3 years leading a marketing function or team in a SaaS or technology business selling to enterprises
Data-driven marketing experience
Track record of owning pipeline and revenue targets and demonstrating marketing's contribution to closed-won revenue
Ability to define a funnel and attribution model and interpret Salesforce and marketing automation data
Ability to work with data directly or direct AI and check the output
Experience directing marketing operations independently
Experience building automated or behaviour-triggered programmes and demonstrating results
Daily use of AI tools and agents, with comfort using AI coding tools to build automations
Ability to demonstrate an AI-first marketing approach
Product marketing experience translating technical products for buyers and users
Experience running launches beyond launch day
Experience hiring, setting priorities and making investment cases to senior stakeholders
Comfortable working hands-on in a small team, including copywriting, campaign building and workflow creation
Based in London or within commuting distance
Able to work from the London office at least two days a week
Desirable: legal tech or fintech experience
Desirable: lifecycle, product-led or usage-triggered programme experience and direct end-user marketing
Desirable: account-based marketing and competitive displacement campaigns
Desirable: experience marketing into the US from a UK base
Desirable: partner or channel marketing experience
Desirable: AI search optimisation or automated workflows using Pardot, Salesforce, AI agents or AI coding tools

Benefits

Comp & perks

EMI Options
25 days holiday per year (plus public holidays)
Early Finish Fridays - on the last Friday of every month, we finish around lunchtime
Private Medical Insurance with Bupa
Healthshield Health Cash Plan covering dental, optical and physio
Pension with NEST
Personal Learning & Development budget
Enhanced parental leave policies
Accelerated professional development and career progression opportunities
Supportive and talented team environment
Regular socials