Marketing Manager

Lely

. Lead the people, capabilities, and ways of working within the North American Marketing team .

Posted 10/16/2026full-timePella • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies, leading and coaching teams, and utilizing data-driven insights to enhance marketing effectiveness. Proficient in brand management, digital marketing, and aligning marketing initiatives with business objectives.

Highest-signal resume keywords

Strategic Marketing PlanningBrand Strategy DevelopmentDigital Marketing ExpertiseTeam Leadership and DevelopmentMarketing Automation Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentCustomer SegmentationCampaign ManagementContent DevelopmentLead GenerationCustomer EngagementAnalytical SkillsBusiness Case DevelopmentKPI MonitoringBudget Management

Soft Skills

LeadershipCoachingMotivationCommunicationPresentation Skills

Tools & Technologies

Marketing Automation PlatformsCRM SystemsAnalytics ToolsMicrosoft OfficeCollaboration Platforms

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA Preferred

Industry Keywords

Brand ManagementMarket TrendsCustomer InsightsPerformance MetricsPublic RelationsSocial MediaCustomer LifecycleCommercial PrioritiesStakeholder EngagementLegal Compliance

About the role

Key responsibilities & impact

Lead the people, capabilities, and ways of working within the North American Marketing team
Develop and execute an integrated North America marketing strategy aligned with Lely’s business objectives, market growth agenda, customer lifecycle, and commercial priorities
Lead, coach, and develop team members through one-on-ones, performance discussions, feedback, and development planning
Drive marketing strategies supporting adoption, conversion, loyalty, brand awareness, and market presence
Partner with Commercial, Proposition, Sales, Regional Development, Business Development, and other stakeholders to understand customer and distribution partner needs
Align marketing priorities, actions, timing, and resources across Regional Teams and global functions
Oversee brand management, communications, campaigns, events, digital marketing, public relations, social media, lead generation, customer nurturing, and agency relationships
Develop persona-based and customer-segment marketing strategies
Establish differentiated messaging aligned with customer needs, workflows, market segments, and the Lely Brand
Use customer insights, market data, campaign performance, competitive intelligence, and consumer trends to improve marketing effectiveness
Oversee marketing automation and alignment with CRM and sales-funnel strategies
Build cross-functional and global relationships and create alignment around shared business outcomes
Establish and monitor marketing objectives, KPIs, budgets, and resource plans
Ensure marketing activities, content, systems, and external partnerships comply with brand standards, policies, processes, and legal requirements
Serve as a member of the North American Extended Leadership Team and contribute to strategic decision-making and business performance
Keep the Director of Commercial informed of team priorities, performance, progress, risks, and resource needs

Requirements

What you’ll need

Bachelor’s degree in marketing, Business Management, Communications, or related field, or an equivalent combination of education and experience
Seven to Ten years of progressively responsible marketing experience, including demonstrated success developing and executing strategic marketing plans
Experience in leading and developing team members preferred
MBA preferred
Ability to lead, coach, motivate, and develop marketing professionals and teams
Strategic marketing planning and measurable outcomes
Strong understanding of brand strategy, customer segmentation, digital marketing, campaign management, content development, and customer engagement
Knowledge of marketing automation platforms, CRM systems, lead generation, and customer nurturing strategies
Analytical and data-driven approach to market trends, customer behavior, campaign performance, and business opportunities
Ability to develop business cases, strategic recommendations, and executive-level presentations
Strong verbal, written, and presentation skills
Proficiency with Microsoft Office applications, presentation software, marketing technologies, analytics tools, and collaboration platforms
Ability to travel domestically and internationally approximately 30–40% annually
Ability and willingness to be present in the Pella office as needed

Benefits

Comp & perks

Flexible hybrid work environment
Remote work flexibility when appropriate
Domestic and international travel opportunities (approximately 30–40% annually)