Lely

Sales

• Represent Lely within its premium distribution channel to farmers
• Create a profitable, enjoyable, and sustainable future in farming while ensuring customer satisfaction and efficiency
• Engage customers in long-term relationships and provide high-quality service and advice
• Sell and promote Lely’s total solutions, products, and services
• Attract and connect with potential future customers within the assigned territory
• Visit customers regularly and identify cross-selling and up-selling opportunities
• Advise potential customers about new developments, products, and product improvements
• Create customer quotes, determine project pricing, and negotiate price, deadlines, and quantities
• Participate in and assist with marketing campaigns, bus tours, open houses, Learn with Lely events, trade shows, email, mail, and phone activities
• Generate new sales leads through cold calling, acquisition, online activities, farm visits, and database follow-up
• Maintain an active field presence, traveling within the assigned territory approximately 3–4 days per week
• Create and maintain the sales funnel using Lely’s CRM tool
• Keep CRM records and sales/project folders up to date
• Maintain and report an accurate producer visit schedule
• Monitor customer segmentation, market trends, competitors’ activities, and field campaigns
• Collaborate on the annual sales plan and targets and ensure sales targets are achieved
• Collaborate with the Lely Center Monroe Manager and Project Lead to ensure a positive and accurate customer handoff after the sale
• Grow adoption and market share of Lely’s full product portfolio and services and increase the use of robotics
• Create and develop a dedicated team with the right knowledge and skills to become a professional and sustainable partner for farmers

Sales Advisor

Manager

• Lead the ‘what and when’ activities of regional team members to ensure Lely Centers achieve sales and service targets, increase adoption and market share, and meet budgeted KPI performance and business results
• Collaborate with Support Service Management and Marketing on the ‘who and how’ and align with Proposition Management and the North America Sales Manager on the ‘what and when’
• Ensure timely communication and execution of strategies and a unified commitment to achieve desired results
• Bring one aligned story from different propositions to Lely Centers to create a balanced Lely portfolio
• Maintain regular communication and collaboration with Proposition Managers
• Oversee development of business plans and strategies focused on market-share growth, dealers’ financial return, customer experience, and penetration
• Meet with Lely Centers regarding budgets, 5-year plans, and KPIs
• Execute the “review, plan, forecast” development model within the regional team
• Empower Lely Center Dealers through assessment of business processes, systems, and employee management, identifying improvement or optimization opportunities
• Rationalize time spent on special requests from Lely International and determine how and when to partner for business progress and overall impact
• Maintain manufacturer–Lely Center business relationships, including agreement renewal, enforcement, termination, and negotiations
• Travel up to 45% domestically and/or internationally via car or plane

Sales Advisor

Regional Development Manager