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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in user acquisition strategies tailored to Nigerian expatriate communities in Italy, with a strong focus on building community networks and partnerships. Proven ability to analyze data and optimize campaigns to achieve growth targets in diverse environments.
Highest-signal resume keywords
User Acquisition StrategiesCommunity EngagementData-Driven Decision MakingPartnership ManagementMarket Research
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth MarketingSales StrategyCampaign OptimizationPerformance TrackingMarket Analysis
Soft Skills
Interpersonal SkillsPersuasive CommunicationInfluencing SkillsSelf-MotivationTenacity
Industry Keywords
Nigerian CommunityDiaspora EngagementFintechPaymentsCommunity Leaders
About the role
Key responsibilities & impact- Drive LemFi's expansion across Nigerian communities in Italy
- Travel across Italy 3 to 5 days every few weeks to establish an on-the-ground presence in new cities
- Attend community events, build community networks, and develop relationships with local leaders and organizations
- Develop and execute user acquisition strategies tailored to Nigerian expatriate communities in Italy
- Own growth targets for assigned markets and optimize campaigns using data and insights
- Source, negotiate with, and manage Italy/Nigeria-focused influencers, creators, community leaders, and external agencies
- Lead community-driven initiatives, organize and participate in local events, meetups, and forums
- Implement tracking mechanisms to measure customer acquisition cost of offline activities
- Identify, negotiate, and manage partnerships with relevant organizations and businesses
- Conduct market research and provide actionable insights to Product and Marketing teams
- Represent community perspectives as the internal voice of the user
- Work across paid channels, organic strategy, local agency partners, and product teams to drive user acquisition
Requirements
What you’ll need- At least 5 years of experience in fast-paced environments with a background in growth, sales, marketing or similar
- Deep understanding of the Nigerian and diaspora community in Italy
- Proven ability to work against targets and deliver measurable results
- Strong data-driven mindset; ability to interpret data, track performance and adjust strategies
- Excellent interpersonal skills and ability to build trust with diverse stakeholders
- Persuasive communication and influencing skills
- Entrepreneurial, tenacious, self-motivated and effective working independently in remote environments
- Willingness to travel extensively and work occasional weekends
- Prior experience launching or scaling ventures in new markets (nice to have)
- Background in fintech, payments or diaspora-focused products (nice to have)
- Established network within diaspora communities (nice to have)
Benefits
Comp & perks- Equity and bonus are not offered unless explicitly mentioned above
- Remote work in Italy
- Opportunity to make a meaningful difference for financially underserved communities